Kev Tshaj Tawm thiab Kev Sib Koom Tes Ua Ke Online thiab Offline Mus Ncig Lug Muag Khoom Muag Raws
Jul 01, 2025
Tso lus
Kev Tshaj Tawm thiab Kev Sib Koom Tes Ua Ke Online thiab Offline Mus Ncig Lug Muag Khoom Muag Raws
Kev sib piv thiab kev loj hlob ntawm online thiab offline Mus ncig teb chaws muag muag raws
Kuv {. Kev Lag Luam Kev Lag Luam: DUAL-TSAV LOS NTAWM online thiab offline, kev lag luam nthuav dav
Tuam Tshoj lub nra kev lag luam tab tom hloov pauv kev hloov pauv ntawm 10% { Ib xyoos ib xyoos ib xyoos nce 17%, nrog rau kev muag khoom online tau suav nrog kev lag luam Trolley Office Kev ua tim khawv txog 28% kev muag khoom loj hlob vim yog qhov tseem ceeb ntawm lub hnab ntim trolley thawv thiab taug kev trolley hnab hauv offline khw muag khoom science {25} {25}
Ii {.}} online online chan: Lub Sij Hawm Tshaj Tawm thiab Kev Noj Khoom Haus Kev Loj Hlob Rov Qab Loj Hlob
1. e-indance platforms dominate, nyob lag luam Rises loj heev
Cov ntaub ntawv e-ua lag luam uas muaj kev lag luam hauv online muaj cov khoom lag luam tshiab zoo li lub thawv muaj peev xwm ua lag luam zoo li Cabin Lub Hnab Trolley thiab Trolley lub thawv nyob rau hauv Live Kev tshaj tawm, kev siv tsheb rov ua qauv qhia txog kev txhawb nqa kev hloov dua siab tshiab.
{{0 2. ntse thiab tus kheej xav tau kev tsav tsheb hloov tshiab
Cov neeg tau txais kev pab xav tau rau ntse nra tau surged {{} {{{{{{{{{{{{{{{{{{{{{{{{{} thiab cov thawv mus ncig ua si kom zoo li "mobile kom muaj kev sib tw tau hloov zuj zus: Hom tam sim no muab cov kev xaiv zoo li tus kheej monograms ntawm cov thawv thawv ntse thiab lub nkoj hnab ntim khoom.
{{03.}} Kev Lag Luam E-Kev Lag Luam E-Kev Lag Luam E-Lag Luam thiab ntiag tug Tsheb nthuav dav cov neeg tshiab hauv ntej
Hla-ciam teb e-kev lag luam tau dhau los ua cov ntaub ntawv raug tsim tawm: Lub xyoo European ntawm Wechat mini-cov haujlwm rau kev lag luam kev lag luam mus txog 34%, 11 feem pua cov ntsiab lus siab dua li cov phiaj xwm thib peb hauv lub cev thiab cov hnab ntim khoom ntiag tug los ua cov neeg siv khoom kom ncaj ncees {}}
Iii . Offline Raws: Kev hloov kho dua tshiab thiab cov xwm txheej-raws kev tsim vaj tse
{{01. High-kawg Malls thiab Tsheb Thauj Mus Los Ua Cov Txheej Txheem Tseem Ceeb
Cov khw muag khoom offsline yog pauv mus rau cov khw muag khoom trolley high-}} rmb yog muag los ntawm lub nra khw muag khoom . tawm cov hom phiaj zoo li ntawm cov khw muag khoom lag luam zoo li 15%
{{02. kev hloov ntawm cov tsoos ua tsoos thiab cheeb tsam hauv kev ua lag luam hauv cheeb tsam
Lub Tsev Haujlwm Sib Tham tau txhim kho cov kev lag luam sib txuas tau los ntawm kev loj hlob ntawm cov cheeb tsam ntawm cov cheeb tsam tog hnab thiab cov trolley trolley phij cuam qauv yog qhov tshwj xeeb tshaj yog .
{{03. omni-channel kev koom ua ke thiab nce ntawm cov khw muag khoom sai
Tus nqi nkag siab ntawm kev xaj online nrog rau hauv 925 uas tau txais kev pab tam sim no: thawv rau khaub ncaws ({10}}
Iv {. kev loj hlob txuas ntxiv: kev sib xyaw ua ke thiab kev tsim kho technology thiab thev naus laus zis
{{01. omni-channel muag khoom yuav cov ntsiab lus
Kev koom ua ke online tau nrawm: 71% ntawm cov khoom lag luam tau sib npaug nrog kev nce qib (52%) feem ntau Touchints .
{{02. Kev txawj ntse thiab ib puag ncig kev tiv thaiv tsav khoom hloov tshiab
Cov ntaub ntawv nkag mus rau hauv lub tsheb thauj khoom ntse ntawm cov khoom lag luam nylon thiab muaj ntau tshaj li ntawm 42% hauv eco teeb tsa cov ntaub ntawv muaj nyob hauv lawv cov qauv tsim .
3. Kev Noj Stratification thiab cheeb tsam muaj sib txawv
Thawj-Tier Lub zos tsom rau qhov ua haujlwm zoo thiab cov khoom siv hluav taws xob tshwj xeeb ua rau muaj kev sib koom tes rau cov neeg hauv nroog kev lag luam .
{{04. Dual Txhawb Zog Ntawm Txoj Cai thiab Technology
TARIFF txo qis hauv RCEP tau txo cov nqi rau ib nrab ntawm cov khoom lag luam muaj peev xwm los ntawm Channel-}} Txoj kev ntseeg siab rau cov neeg siv khoom ntse Cov khoom .
VI {.} Xaus: Kev Koom Tes Ua Haujlwm Tshiab los ntes cov qib kev loj hlob
Online thiab offline channels tsis yog xoom-suav tab sis ua kom zoo dua.
Kev tiv thaiv online ua tiav cov khoom nthuav dav thiab meej los ntawm kev tiv thaiv kev txawj ntse + nyob rau hauv kev tiv thaiv omnosy, thiab tus kheej los tsim cov kev sib tw sib tw sib txawv hauv niche kev lag luam {{4 {}}
Tsuas yog los ntawm kev ua lag luam tshiab txuas ntxiv thiab kev sib koom tes tuaj yeem txeeb tau ib qho ntawm cov khoom lag luam sib xyaw ua lag luam, thiab cov khoom lag luam trolley xws li cov khw muag khoom sib xyaw ua ke rau hauv cov khw muag khoom sib xyaw {}}