Cov neeg siv khoom nyiam cov nyiam thiab cov qauv rau lub nra thiab hnab

Cov neeg siv khoom nyiam cov nyiam thiab cov qauv rau lub nra thiab hnab

 

Cov neeg siv khoom xim rau kev xaiv rauLub nra thiab hnabyog nthuav qhia cov qauv sib txawv ntawm "Classic ruaj khov, qauv kev ntsuas, thiab kev saib xyuas segmentation". Classic xim zoo lilub thawv dubthiabXim av nraSolorify lub foundation ua lag luam, thaum siab - Lub teb chaws muaj xim thiab cov xim xim thiab cov kab lis kev cai cov xim sai tawm. Cov ntaub ntawv qhia tau hais tias hauv 2025 Michael Korslub thawvKev muag khoom, dub (22%) thiab xim av (21%) suav tau li ze li ib nrab ntawm kev sib koom. Qhov kev sib xyaw ua ke ntawm kev loj hlob ntawm high- Pa {4 4 4} {sature {4%, los ua tus neeg tsav tsheb tseem ceeb tshaj plaws ntawm cov tub ntxhais hluas. Qhov kev sib xyaw no tau tsav los ntawm kev sib xyaw ua ke ntawm kev thov kev hloov kho, thiab nws tau pib kom muaj kev sib txawv ntawm cov neeg sib txawv thiab thaj tsam.

 

I. Cov qauv xim tseem ceeb: qhov dua ob txoj kev sib tham ntawm classic thiab qauv

 

Cov yam ntxwv tseem ceeb ntawm qhov tam sim noLub nra thiab hnabCov xim ua lag luam yog: "Classic xim khov kho tuav lub hauv paus, thaum cov xim trendy tshawb txog kev ua lag luam nce ntxiv thiab ua kom tiav.

 

(I) cov xim nruab nrab ntawm cov xim nruab nrab: cov tshuab ua lag luam irreplaceable kev lag luam

 

Cov xim nruab nrab xws li dub, xim av, thiabBeige khaub ncawsxwm yeem tus thawjlub thawvKev ua lag luam, ua qhov kev xaiv saum toj kawg nkaus rau txhua qhov vim lawv ntau yam xwm thiab kev siv zog. Michael cov khoom 2025 cov ntaub ntawv qhia tau hais tiaslub thawv dubthiabXim av nrasau ua ke nrog 43% ntawm kev muag khoom, nrogBeige khaub ncawsKev ruaj ntseg ntawm 7% qhia, nkag mus rau sab saum toj tsib. Thov raulub thawv dub(tshwj xeeb yog "dub tote hnab") qhia txog cov qauv kev ua kom pom tseeb, thiab tus poj niam dub}}}} Lub cev dub "surging rau 47 nyob rau lub Kaum Ib Hlis hnub so lub caij so.

 

Tsev neeg xim av xim tau pom kev tawg hauv 2025 lub caij nplooj zeeg thiab lub caij ntuj no. Lub "Maustard xim system," sawv cev los ntawm Caramel xim av thiab chocolate xim av, tau dhau los ua ib qho kev kub. Muaj cailub thawvthiabMus ncig lub hnabMuaj cov nqi siab dua rov qab muaj nqi ntawm ob - teg clatform, nrog 67% ntawm cov neeg yuav khoom tsis rov ua dua peb xyoos. Cov xim classic no tsis yog tsuas yog tsim nyog rau kev lag luam thiab kev ua haujlwm ruaj khov ntawm lawv cov hnub nyoog uas yog qhov "pob zeb ballast" rau cov muag khoom.

 

(Ii) siab thiab qis heev: ob qhov kawg ntawm kev sib tsoo xim xim

 

High - saturation "DOPamine Xim Tshuab"Thiab qis - saturation"Kev ntxhib los mos xim tshuab"Ua ob qho kawg ntawm cov qauv, ntsib tus kheej kev hais lus tsis zoo ntawm cov neeg siv khoom lag luam txhua hli, nrog rau cov cim muag khoom zoo nkauj txhua hli, Citruss Daj, Vibrant Magenta, thiab cobalt xiav txuas ntxiv mus sov. Cov xim no, los ntawm kev pom muaj zog, dhau los ua "Qhov muag - kev nrhiav khoom siv rau kev mus ncig" (Mus ncig lub hnab) rau cov hluas.

 

Tsawg -} Cov xim xim tawv sib txawv tam sim niaj hnub cov xwm txheej vim lawv qhov kev yoog tau. Moss ntsuab, Petrol Xiav, thiab creamBeige khaub ncaws(lossisbeige ce rooj plaub), uas tau nrov nyob rau hauv 2025-}}}} 2026 lub caij nplooj zeeg thiab lub caij ntuj no, muaj 72% siv tus nqi hauv kev sib tw. Nyob rau hauv Shanghai txoj kev tote hnab xim, oatmeal, tsau port -al xiav, nrog dub tso tawm ntawm tsib sab saum toj ntawm nws "pom tau cov duab". Low-saturation xim xws li Morandi thiab Grey Tshuab Qhia txog kev xaiv lub siab los ntawm kev xaiv cov mos muag, ua thawj qhov kev xaiv rau cov neeg siv khoom nrhiav kom zoo nkauj.

 

(III) Cov xim xim duab: cov qauv tshiab nyiam nyob rau hauv ib puag ncig lub tswv yim

 

Tsav los ntawm lub tswv yim ntawm kev siv khoom siv kom muaj kev cia siab, qhov - Nrhiav cov xim xim nrawm nrawm nrawmlub thawvKev ua lag luam. Ntawm cov xim nrov rau lub caij nplooj ntoo hlav thiab lub caij ntuj sov 2025, tones ntuj xws li Sage Green, cov av av, thiab cov cim tseem ceeb, piv txwv kev sib txuas nrog xwm. Cov ntaub ntawv los ntawm Tmall xim lub koom haum qhia tau tias Gen Z muaj qhov tseem ceeb tshaj plaws rau lub ntuj tones zoo li daj {- cyan. Kev Muag Khoom Online Online Raulub thawvthiablub hnabNrog cov xim no yog 2.3 zaug ntawm cov qauv sib txawv.

 

Cov khoom lag luam muaj zog yog cov tsav tsheb tseem ceeb ntawm cov xim xim. Stella McCartney's eco -} Tus phooj ywg zoo yog ua kom cov xuab zeb thiab lub teeb xim av. Pom cov khoom siv rov ua dua tshiablub thawv(lossisLub hnab nqa khoom) tsom rau cov ntoo ntuj thiab lub teeb grey, conveying ib tus cwj pwm qis- tus cwjpwm ua neej. Qhov kev khi ntawm cov xim ntuj nrog eco {- cov ntaub ntawv ua phooj ywg tsis tsuas yog ua raws li kev ua haujlwm "tab sis kuj hwm tus nqi ntawm kev sib raug zoo piv rau cov xim dog dig.

 

Ii. Segmentation Qhov ntev: Xim Txawv los ntawm cov neeg nyob hauv lub ntiaj teb, cov xwm txheej, thiab cheeb tsam

 

Qhov tseeb ntawm cov xim sib txawv qhia cov segmentation segmentation nta, nrog cov neeg siv khoom hla cov neeg sib txawv, cov xwm txheej, thiab cov cheeb tsam tsim cov kev nyiam sib txawv.

 

(I) Cov Qauv Txheej Txheem: Nyiam Divergence los ntawm Hnub Nyoog thiab Poj Niam

 

Gen Z tau dhau los ua cov neeg siv khoom tseem ceeb rau cov neeg siv khoom rau cov xim trendy, suav rau ntau dua 70% ntawm cov neeg yuav khoom ntawm dopamine thiab vintage xim tshuab. Lawv nyiam ob qho xim dopamine zoo li raspberry liab thiab ntuj xiav, thiab vintage tones xws li cov cawv liab thiab cognac. Related "Seeding" Sau Ntawv (Cov Lus Pom Zoo Cov Khoom) muaj ib xyoos kev loj hlob txhua xyoo ntawm 128%. Cov neeg tau txais cov neeg tau txais 35-45 tsom ntxiv rau qhov zoo, nrog cov xim xim zoo liXim av nrathiablub thawv dubTso nyiaj rau ntau dua 60%, thiab lawv cov kev thov rau cov ntaub ntawv kev ntxhib los yog siab dua rau cov xim sib txawv.

 

Poj niam txiv neej sib txawv nyob twj ywm. Cov poj niam cov neeg siv khoom nyiam cov tawv nqaij lossis lub suab ci zoo li liab, ntshav, thiab morandi xim. Kev nkag mus ntawm liab dawb thiab ntsuabLub nra thiab hnabtseem nce ntxiv ntawm cov poj niam hluas hauv kev ua lag luam Thaib. Cov txiv neej cov neeg siv khoom tsuas yog xaiv cov txiv neej xim dub, tsaus grey, thiab xim av, tsom mus rau qhov yooj yim thiab ruaj khov nyob rau hauv cov xim. Nruab Nrab {-} Cov txiv neej laus pab txhawb 43% ntawm tote lub hnab muag khoom, nrog cov nqi hluav taws xob "ntau yam".

 

(II) Qhov xwm txheej segmentation: kev xav tau cov kev xav tau ua tus thawj xaiv xim

 

Kev sib tw tau pom zoo nyiam qis - sature systems. Oatmeal, taws kub taub hau xiav, thiab hnab puv nkaus hluav taws xob yog nrov vim tias lawv "haum cov haujlwm ua haujlwm + saib zoo hauv cov duab" Views.

 

Kev Lag Luam Kev Lag Luam Kev Lag Luam Ua Haujlwm Classic Xim, nrogXim dub(lossislub thawv dub), av xim av tsaus, thiab cov nyiaj txiag xiav rau ntau tshaj 80%, hais txog cov duab tshaj lij. Social Scararios caum tus kheej tus kheej. Gradient xim thiab tsis sib xws tsim yog kev nyiam. Ferragamo siv qhov sib txawv stitching rau accent xim tawv lub hnab, thiab Tom cov ford gairs kho vajtse nrog lub hnab ntim xim dub nrog lub hnab tawv xim dub, tsim kom muaj zog ua kom pom kev pom zoo.

 

(III) Cheeb Tsam Segmentation: Kab lis kev cai cuam tshuam cov xim nyiam

 

Sab Qab Teb Asian ua lag luam qhia cov yam ntxwv ntawm "Highouration siab thiab classic sib xyaws"

 

Lub lag luam malaysian nrhiav ib qho "sib npaug ntawm classic thiab tus kheej"

 

III. Cov tsav tsheb los sib zog: Dual Empowerment ntawm kev noj logic thiab chaw ua lag luam

 

Cov kev hloov ntawmlub thawvCov qauv xim yog qhov tseem ceeb ntawm kev ua kom tau txais kev thov kev xav tau, kev sib txuas lus sib raug zoo, thiab kev lag luam kev lag luam itering.

 

(Kuv) Kev Siv Nyiaj Txiag: Los ntawm "Cov tswv yim hloov tau" rau "kev xav"

 

Cov neeg tau txais kev pab raulub thawvTau hloov los ntawm mere "ua haujlwm carriage" rau "style qhia thiab kev xav rov qab". Gen Z yog txaus siab them ib 15% -30% tus nqi them rau cov xim nrog "hais lus sib piv txwv kev coj noj coj ua". "Guoao" thiab vintage xim ua tiav tus nqi ua kom zoo los ntawm kev coj noj coj ua. Cov koob meej ntawm "Maillard xim system" stems los ntawm qhov kev xav sov thiab ruaj khov nws cov neeg muaj kev xav tau ntawm kev xav tau zoo thiab kev loj hlob.

 

Kev hloov pauv ntawm kev siv cov ntsiab lus los tsav cov hloov kho cov xim ntawm "kev nyab xeeb ntau" rau "qhov txawv". Cov tib neeg nyiam xim yog 21% feem ntau yuav yuav siab {2} Cov khoom lag luam dub thiab dawb, lees paub tus nqi ntawm kev txiav txim siab ntawm kev txiav txim siab yuav khoom.

 

(II) Kev Txuas Lus Sib Tham: "Yees duab {- tus nqi" dominates hloov diffusion

 

Social media tau dhau los ua cov tseem sib txuas lus hauv av rau cov qauv xim. Lub cav ntawm "AesThetics sib npaug"Drives hom los ua ntej pom kev pom xim ntawm cov xim. Tus tub ntxhais tseem ceeb raulub thawv dub(Tote hnab) poob tawm ntawm cov ntawv kub hauv Shanghai txoj kev yog tias "lub hnab duab tsis paub meej hauv cov duab, thiab tsis muaj leej twg nyem li ntawm cov posts". Travere Dopamine Ximlub thawvthiab ntuj {- xim eco - tus phooj ywgMus ncig lub hnab(lossisLub hnab nqa khoom) Ob qho tib si ua tiav kev muag khoom tawg los ntawm "Seeding" sau cia rau xiaohongshu, nrog cov ntawv sau ntsig txog muaj txog 128%.

 

Nyob Kev Ua Lag Luam thiab Cov Yeeb yaj kiab luv luv ntxiv ua rau cov xim ntawm cov xim. Ntawm doyin platform, GMV rau co -} brandedLub nra thiab hnab(suav nrog cov xim tshwj xeeb) surged los ntawm 230% xyoo - ntawm- xyoo. Qhov pom tau pom kev ua kom pom cov neeg siv khoom kom cov neeg nyiam ua kom pom kev zoo sai li cas cov xim, nrawm dua qub txheej txheem.

 

(III) Kev tiv thaiv ib puag ncig thiab zam kev sib txoos: Dual Qhov Ntev Duab Duab Ntxuam

 

Lub tswv yim ib puag ncig tsav nce ntawm cov xim xim zoo nkauj. Cov khoom siv rov ua dualub thawvFeem ntau siv xuab zeb, lub teeb xim av, thiab cov ntoo tones These products show a 3% reduction in return rates and a 5-fold increase in spontaneous notes on Xiaohongshu. Hauv 2025, ntuj xim nruab account rau ntau dua 60% ntawm cov khoom siv hauv EcoLub nra thiab hnab, ua ib lub tsheb tseem ceeb rau cov hom phiaj los qhia cov ntsiab lus muaj sia.

 

Lub zam kev lag luam lub voj voog kev ua ntu zus kuj cuam tshuam cov qauv xim. Pantone cov xim ntawm lub xyoo thiab lub caij nrov nrov xim phau ntawv qhia kev ua lag luam. Citrus, serene xiav nyob rau lub caij nplooj ntoo hlav / lub caij ntuj sov 2025, thiab maillard xim kaw lus nyob rau lub caij nplooj zeeg / lub caij ntuj no yog txhua yam muab tau los ntawm kev sib kis lub ntiaj teb zam kev voj voog. Hom kev ua lag luam kev sib tw los ntawm kev ua raws li kev zam thiab kev tsim cov khoom lag luam raws caij.

 

IV. Kev xam pom yav tom ntej: kev sib koom ua ke ntawm tus kheej, cov xwm txheej, thiab thev naus laus zis

 

Yav tom ntej xim qauv raulub thawvthiablub thawvyuav tob tob rau hauv peb cov lus qhia tseem ceeb: "Customized injection, Hla -} bar scatitic sib xyaw, thiab kev txhawb zog thev naus laus zis, "Ntau dua cov ciaj ciam thiab ntxiv dag zog rau tus nqi.

 

(I) Cov xim xim customized ua ib qho kev loj hlob niche

 

Raws li tus kheej cov kev thov kev hloov khoom dua tshiab, cov kev pabcuam customization yuav maj mam dhau los. Hom yuav ua yeeb yam "Cov Qauv Tseem Ceeb + xim module" sib xyaw ua ke qauv, tso cai rau cov neeg siv khoom xaiv cov xim ntawm lub plhaub thiab accessories. Qhov no txaus siab rau "ib tus neeg, ib qho khoom" xav tau. Nws cia siab tias los ntawm 2028, kev lag luam sib koom ntawm cov xim customizedlub thawv(lossisXim dub, Xim av thawv, beige ce rooj plaub) Yuav nce li tsawg dua 5% rau 12%.

 

(II) Hla {{}}}}}}}} teev cov xim tau tshaj tom qab

 

Qhov kev thov rau ib xim kom haum rau ntau qhov xwm txheej yuav tsav txoj kev loj hlob ntawm "nruab nrab cov xim sib dhos". Cov xim uas yuav tsum tau ntsib tus lej tsawg kawg nkaus rau kev sib tw thaum muaj cov xim tsis zoo, ua rau muaj cov xim sib xyaw ua ke

 

(III) Kev sib xyaw ua ke ntawm tech -}} Nrhiav cov xim thiab ua haujlwm

 

Kev txhim kho ntawmCov Hnab Ntse Rau Mus NcigYuav muab cov ke tech -}} Nrhiav cov xim, xws li cov xim sib txawv nrog kev hloov pauv ntawm kev hloov pauv lossis kub}}. Qhov no ob qho tib si ua kom muaj kev nyab xeeb thaum hmo ntuj mus ncig thiab ntxiv tus cwj pwm sib txawv. Posa txoj kev xav txog Sawb tsim ntawm cov hnab ev khoom taug kev tau tsim ib qho piv txwv, thiab yav tom ntej, cov "Haum xim"Yuav siv dav dav rau hauv sab nraum zoov thiab kev sib twLub nra thiab hnab.

 

Cov neeg siv khoom nyiam raulub thawvXim yog qhov tseem ceeb ib qho kev ua kom pom sab nraud ntawm lawv txoj kev ua neej thiab kev noj mov lub tswv yim. Qhov kev ua raws li cov xim classic xav txog kev rov qab los pragmatism. Lub iteration ntawm cov xim trendy hais txog qhov kev thov rau tus kheej hais tawm. Kev sawv ntawm cov xim ntuj qhia txog kev paub txog ib puag ncig kev paub. Yav tom ntej, nrog kev ua lag luam txuas ntxiv thiab thev naus laus zis thev naus laus zis,lub thawvcolor will become a core carrier connecting function, aesthetics, and emotion, driving the industry toward a more personalized and value-driven direction.