Consumer Willingness Survey on Customization Services for Travel Luggage and Bags

 

I. Market Scale and Demand Foundation

 

(A) Kev Lag Luam Loj hlob Momentum

 

Lub ntiaj teb no ua lag luam rau customizedlub nrathiabtus kheej lub hnab ev ntawvcov khoom lag luam nthuav dav sai. Hauv 2022, nws tau mus txog RMB 150 billion (≈USD 21 billion), thiab tau kwv yees kom tshaj RMB 200 billion los ntawm 2025, loj hlob ntawm qhov sib xyaw ua ke txhua xyoo kev loj hlob (CAGR) ntawm kwv yees li 8%.

Tuam Tshoj tau tshwm sim ua lub hauv paus loj hlob cav. Los ntawm 2025, cov ntu customized suav nrog31.8%ntawm Tuam Tshoj tag nrhonra thiab hnabkev ua lag luam-nce los ntawm 21.5% hauv 2020-nrog CAGR ntawm12.3%, tseem ceeb tshaj qhov nruab nrab ntawm kev lag luam. Qhov kev nce siab no tsis yog tsuas yog los ntawm kev tshaj tawm - kis thoob qhov txhia chaw hauv kev ncig ua si tab sis kuj yog los ntawm kev xav tau ntawm cov neeg siv khoom nce ntxiv rautus kheej, siab -zoo mus ncig ua si.

 

(B) Kev Txaus Siab rau Core -rau- Them Cov Ntaub Ntawv

 

Cov neeg tau txais kev pom zoo txaus siab them rau kev hloov kho:

70–80%ntawm cov neeg teb qhia meej meej tias lawv yuav them tus nqi them raucustomized nrakev pabcuam.

Ntawm tus hwmmus ncig teb chaws trolley hnabcov neeg yuav khoom,65%ranked "tus kheej tsim" raws li lawv cov neeg yuav khoom sab saum toj.

Kev thov rau cov kev pabcuam xws li monogramming thiab modular sib dhos tau nce los ntawm72% xyoo-dhau- xyoo, ua ib qho tseem ceeb innovation catalyst.

Demographically, cov tub ntxhais hluas cov neeg siv khoom (hnub nyoog 18-35) ua tus thawj coj, sawv cevtshaj 60%ntawm kev cai ua lag luam. Lawv muab qhov tseem ceeb rau tus kheej -qhia thiab qhov xwm txheej- tshwj xeeb ua haujlwm hauv lawvkev cai nra hnabthiabtus kheej lub hnab ev ntawvkev xaiv.

 

II. Core Dimensions ntawm Customization Demand

 

(A) Tus Kheej Kev Xav Tau

 

Aesthetic Customization Preferences:
Cov neeg siv khoom txaus siab rau kev pom tus kheej, suav nrog:

Kev sib xyaw xim (58% xaiv tus nqi)

Tus Qauv Tsim (46%)

Logo / paib customization (42%)

TraveRE's "Aurora" series siv 3D luam ntawv xa tuaj"ib-case-ib-tsim" lub hnab mus txawv tebchawskev daws teeb meem, ua tiav ib qho89% rov yuav tus nqi-ua kom pom qhov cuam tshuam loj ntawm kev tsis suav nrog rau kev txiav txim siab yuav khoom.

IP thiab Thematic Customization:
Ob lub tuam txhab cov neeg siv khoom thiab cov tub ntxhais hluas feem ntau pom muaj kev txaus siab rau kev sib koom tes IP. Piv txwv li:

Tech tuam txhab orderinglag luam hnabnrog embedded hom mascots

Anime-themedhnab nqa taug kevrau Gen Z cov neeg taug kev

Xws licustomized nralus txib30-50% tus nqi them nqithaum tuav ruaj siab siab - ua pov thawj rau kev tsim txiaj ntsig ntawm kev xav.

 

(B) Muaj nuj nqi & Scenario-Raws li Customization

 

Scenario-Kev hloov kho tshwj xeeb:
Tshaj80%ntawm cov neeg siv ua qhov tseem ceeb ntawm kev ua haujlwm ntev, qhov chaw ua haujlwm tau zoo, thiab kev txav mus los -tso qhov xav tau rau kev siv- rooj plaub- cov qauv tsim:

Cov neeg taug kev lag luam: Nyiamlag luam hnabnrog lub laptop shock-absorbing compartments + USB charging ports (37% thov qhia).

Sab nraum zoov txaus siab: Nrhiav kev ua haujlwm tsis muaj dej (ISO 4920 tus qauv) thiab ultra- cov ntaub ntawv teeb hauvlub teeb yuag nrathiab ruggedmus ncig teb chaws trolley hnab(29% thov share).

Modular Tsim:
Kev thov rau cov log uas tuaj yeem tshem tau, cov khoom sib txuas tau yooj yim, thiab cov vaj huam sib luag sib hloov tau nrawm dua. MCM's "Urban Explorer"tus kheej lub hnab ev ntawvseries-featuring modular snap- ntawm accessories- muag dhau80,000 units hauv ib hlis hauv 2023, ua ib tug hluas nyiam.

 

(C) Cov Khoom Siv & Kev Kho Kom Zoo

 

Premium Khoom nyiam:
Kev siv tau kho dua tshiab ua rau muaj kev xav tau siab - cov ntaub ntawv kawg:

Aerospace- qibaluminium hnabthiab magnesium alloy kev xaiv tam sim no suav rau48%ntawm kev thov kev cai-dhau ib txwm PC (35%).

Titanium alloy, nrog nws cov ultra- tsawg ntom (0.8 g / cm³) thiab siab qaug zog, yog qhov kev xaiv zoo tshaj plaws rau khoom kim heevcustomized nra, yielding tag nrho margins mus txog58%.

Eco-Nyob Zoo Cov Khoom Xav Tau:
Sustainability yog reshaping kev xaiv. Bio-raws li plastics thiab rPET cov ntaub siv dua tshiab45% YoY kev loj hlobhauv customization thov. TUMI's PLA- khoomlub nrakab- tau ntawv pov thawj nrog EU Ecolabel- tau txais kev lag luam zoo ntawm eco- cov kws tshaj lij.

 

III. Tam sim no Pain Points nyob rau hauv Customization Market

 

(A) Kev xav tau-Supply Mismatch

 

68%ntawm cov neeg siv khoom lag luam tshaj tawm tias cov tuam txhab lag luam tsis tuaj yeem ua tiav cov kev thov nyuaj (piv txwv li, sib sib zog nqus IP kev koom ua ke lossis tshwj xeeb ua haujlwm modules), nrog rau feem ntau cov khoom daig ntawm "tus qauv khoom + logo" qib.

35% of consumers complain about long lead times (>7 hnub), uas ua tsis tau sai sai mus ncig los yog xav tau kev tshwm sim.

 

(B) Kev Tswj Xyuas Qhov Tsis Zoo

 

Ib qho 2025 National Market Regulation Administration soj ntsuam pom15%ntawmkev cai nra hnabTshaj formaldehyde txwv (ua txhaum GB 21027-2007).

42%ntawm cov lus tsis txaus siab hais txog qhov tsis xws luag: stitching detachment, zipper jams, plurry logo printing-ua rau cov neeg siv kev puas tsuaj loj heev.

 

(C) Fragmented Service Chain

 

45% of customers wait >48 teev rau cov lus teb thawj zaug.

28%fim kev thuam- hloov pauv thaum muaj teeb meem zoo.

Tsis muaj cov neeg saib xyuas mob siab rau ua rau qhov nruab nrab ntawm5+ kev sib txuas luskom ua tiav specs.

 

(D) Nqe Opacity

 

Tsis muaj tus qauv tsim nqi rau kev hloov kho (xws li, logo paj ntaub sib txawv2–3×ntawm cov neeg muag khoom).

32%ntawm cov neeg yuav khoom tso tseg qhov kev txiav txim vim tsis paub meej cov qauv nqi-tshwj xeeb tshaj yog raualuminium hnablos yoglub teeb yuag nrakev hloov khoom dua tshiab.

 

IV. Kev lag luam Trends Tsav los ntawm Evolving Demand

 

(A) Kev txawj ntse Customization

 

"AI + tib neeg tsim" kev sib koom tes tau dhau los ua qhov tseem ceeb: AI tsim cov ntsiab lus hauv feeb; designers refining cov ntsiab lus. Qhov no txiav kev tsim cycles rau<2 daysnrog85% qhov tseeb.
3D luam ntawv ua rau huab hwm coj - customized tsim tshwj xeeblub hnab mus txawv tebchawsthiabtus kheej lub hnab ev ntawvunits ntawm tus nqi qis batch.

 

(B) Xaus-rau-End Service Integration

 

Cov khoom lag luam tseem ceeb tam sim no muab kaw- lub voj voog:

"Insight → Tsim → Production → Tom qab-muag"

Nrog rau cov neeg ua haujlwm siab tshaj qhov project muab:

24-teev teb

3 kev xaiv tsim hauv 72 teev

Ib -cov ntsiab lus lav

Qhov no daws cov teeb meem qub txeeg qub teg ntawm kev teb qeeb thiab kev sib txuas lus tsis zoo.

 

(C) Ntse + Sustainable Fusion

 

53%ntawm kev txiav txim tam sim no suav nrog cov yam ntxwv ntse (GPS taug qab, ntsuas qhov hnyav). Huawei's co-tsim 5Gsmart travel trolley hnabua tiav52% tag nrho cov nyiaj tau los.

Eco-cov ntaub ntawv (bio-PC, polyester recycled) tau dhau los ua qauv hauvcustomized nracov ntaub ntawv.

 

(D) Hyper-Targeted Segmentation

 

Cov kev daws teeb meem kev cai yog nce qhov xwm txheej- tshwj xeeb:

Kindergarten - nyab xeebtus kheej lub hnab ev ntawvnrog tsis yog{0}} tshuaj lom dyes

Lub tsheb -mounted thaum muaj xwm ceevhnab nqa taug kevcov khoom siv

Executivelag luam hnabnrog RFID- thaiv cov hnab ris thiab lub tes tsho modular tech

Lub tuam txhab muab khoom plig thiab cov kev pab cuam rau cov neeg ua haujlwm zoo kuj yog tsav B2Bkev cai nra hnabxav tau, npaj kom loj hlob15% txhua xyoo.

 

V. Xaus

 

Cov neeg siv khoom xav taulub nracustomization tau hloov zuj zus los ntawm "tus kheej tus kheej" mus rau qhov kev cia siab ntawm holisticscenario adaptability, hwm zoo, thiab seamless kev pab cuam. Nrog>70% txaus siab themthiab a12.3% kev ua lag luam CAGR, lub cib fim muaj ntau heev.

Cov tub ntxhais hluas thiab cov neeg siv khoom lag luam yog lub cav ntxaib ntawm kev loj hlob. Peb lub ntsiab xav tau yog:

Kev pom tus kheej

Functional scenario- haum

Hwm / eco- cov ntaub ntawv tsis nco qab

Txawm hais tias muaj kev sib tw tam sim no- muab khoom- qhov xav tau qhov tsis sib xws, kev tsis sib haum xeeb, kev pabcuam kev sib cais- txoj hauv kev rau pem hauv ntej yog nyob rau hauv plaub lub tswv yim qhia:

Tsim kev txawj ntse

Kaw -kev pabcuam

Cov khoom siv ruaj khov

Precision segmentation

Raws li innovation accelerates, customizednra thiab hnabyuav hloov los ntawm niche nyiam mus rau lub ntsiab cai. Nyob rau hauv 2025, lub ntiaj teb no hwm customization lag luam yuav tsum tshajUSD 2 billion, nrog Tuam Tshoj nyob rau hauv lub plawv ntawm qhov kev hloov pauv no-raws li ob qho tib si lub lag luam loj tshaj plaws thiab cov thawj coj kev tsim kho tshiab rau yav tom ntej - tiamaluminium hnab, lub teeb yuag nra, mus ncig teb chaws trolley hnab, thiabtus kheej lub hnab ev ntawvkev daws teeb meem.