Qhov sib txawv ntawm qhov nyiam rau kev mus ncig lub nra tshwm sim thoob plaws ntau pawg hnub nyoog
Nov 29, 2025
Tso lus
Qhov sib txawv ntawm qhov nyiam rau kev mus ncig lub nra tshwm sim thoob plaws ntau pawg hnub nyoog
I. Cov me nyuam yaus thiab cov tub ntxhais hluas (hnub nyoog 6-18): Qhov tseem ceeb ntawm kev lom zem thiab yoog raws
(1) Kev xaiv loj: Lub teeb yuag thiab me me yog qhov tseem ceeb
Cov tub ntxhais kawm theem pib (Lub Hnub nyoog 6-12):Nrog rau qhov siab ntawm 1.2-1.5 meters thiab lub caj npab tsis muaj zog, ntau tshaj 60% ntawm cov tsev neeg xaiv cov xwm txheej hauv qab 24 ntiv tes,20 nti hnabsuav rau 75% ntawm kev xaiv. Qhov loj me no (qhov siab 50-55cm, muaj peev xwm 30-40 litres) tuaj yeem yooj yim haum rau ob pawg khaub ncaws, ntawv sau, thiab cov khoom ua si me me; Tag nrho qhov hnyav yog tswj tsis pub dhau 5 kg, tso cai rau cov menyuam yaus rub nws nrog ib txhais tes, ua rau nws tsim nyog rau tsev neeg mus ncig ua si thiab mus ntsib cov txheeb ze luv luv. Thaum cov khoom siv los nag ntxiv lossis cov tsho paj rwb xav tau rau cov huab cua yav qab teb los nag lossis sab qaum teb lub caij ntuj no, 24-ntihnab nqa taug kevua ib qho kev xaiv ntxiv (muaj peev xwm 40-60 litres), suav txog li 25%.
Cov tub ntxhais kawm theem nrab (hnub nyoog 12-18):Raws li kev ywj pheej nce ntxiv thiab cov xwm txheej mus ncig nthuav dav mus rau lub caij ntuj sov camps thiab kev kawm ncig xyuas,24inch nradhau los ua qhov kev xaiv tseem ceeb (sau nyiaj rau 68%). Qhov loj me no haum rau siab - lub tsheb ciav hlau ceev lub nra racks thiab tuaj yeem tuav ib lub lim tiam ntawm cov khaub ncaws, khoom siv hluav taws xob, thiab cov ntaub ntawv siv; nrog rau tag nrho qhov hnyav ntawm 8-10 kg, nws haum rau cov kev xav tau ntawm cov tub ntxhais kawm 1.5-1.7 meters siab. Rau cov tub ntxhais kawm nce qib tshiab uas xav tau nqa cov khoom loj xws li txaj, 28-nti rooj plaub (muaj peev xwm 60-80 liters) yog lwm txoj kev xaiv suav txog 22%, tab sis yuav tsum tau them nyiaj rau qhov pheej hmoo ntawm cov khoom hnyav hnyav (cov chav kawm kev lag luam pub dawb yog 20 kg).
(2) Xim thiab Style: Ua kom pom tseeb ntawm tus kheej thiab kev lom zem
Cov tub ntxhais kawm theem pib nyiam cov xim ci ntsa iab (xws li paj liab paj yeeb, mint ntsuab, ci daj) thiab cov duab kos duab IP co- cov qauv tsim. Ib daim ntawv ntsuam xyuas xyoo 2025 los ntawm Taobao Clothing Network qhia tau hais tias kev muag khoom ntawm cov qauv kev lom zem nrog cov duab animated thiab reflective strips account rau 82%, nrog rau "photogenic" thiab "cim" dhau los ua kev xav txog kev yuav khoom rau cov niam txiv.
Cov tub ntxhais kawm ntawv theem nrab maj mam mus rau cov qauv xim tshiab (cov xim Macaron, xim Morandi) thiab cov qauv Korean yooj yim, tsis lees paub qhov menyuam yaus ntau dhau; 35% ntawm cov neeg teb tau hais tias "kev zoo nkauj txuam nrog cov phooj ywg hauv chav kawm" yog qhov tseem ceeb tshaj qhov ua haujlwm. Hard-cov ntaub ntawv plhaub suav txog 70% vim yog kev sib tsoo- tiv taus, hnav- tiv taus, thiab yooj yim los ntxuav, nrog matte textures thiab kab yooj yim yog cov qauv nrov tshaj plaws.
(3) Cov ntsiab lus ntawm cov qauv: Humanized Design Adapted to use scenarios
Cov rooj plaub rau cov tub ntxhais kawm theem pib xav tau kev tiv thaiv -tipping log teeb thiab qhov siab- adjustable rub rods (hloov mus rau qhov siab sib txawv); 85% ntawm qhov zoo tshaj plaws -muag qauv yog nruab nrog dav thoob ntiaj teb lub log thiab ntsiag to tsim kom tsis txhob muaj pob lossis suab nrov cuam tshuam thaum rub.
Cov tub ntxhais kawm theem nrab tsom mus rau kev tsim kev faib tawm sab hauv; 63% nyiam cov qauv nrog kev ywj pheej digital accessory compartments, hnab khau, thiab cov khaub ncaws cia daim phiaj, thiab qee cov khoom siv ntxiv cov zippers nthuav dav (ib ntus nce peev xwm los ntawm 20%) kom tau raws li cov kev xav tau sib txawv rau cov ntawv sau thiab cov khoom ua si.
II.Young Adult Group (Age 19-35): Fusion of Personalization and Scenarios
(1) Kev Xaiv Qhov Loj: Sib npaug ntawm kev sib xyaw ua ke thiab txav tau yooj yim
Cov Tub Ntxhais Kawm Qib Siab (Hnub nyoog 19-22):Nrog lub siab zaus ntawm kev ywj pheej mus ncig, lub28 nti tawv plhaub nrayog qhov kev xaiv tseem ceeb (sau suav txog 58%), muaj peev xwm ntawm 60-80 litres kom haum rau plaub lub caij ntawm khaub ncaws, khoom siv tshaj lij, thiab khoom plig; qhov hnyav tag nrho yog 12-15 kg, haum rau kev mus ncig ntev thiab kawm deb ntawm tsev. Nyob rau tib lub sijhawm, nws yog khub nrog a20 nti nqa lub nra(kwv yees li 42%) raws li kev nqa- ntawm lub hnab los khaws cov khoom muaj nqis, tsim "Check-in + Boarding" hom sib xyaw ua ke uas haum rau kev sib tw thoob ntiaj teb thiab siab - kev sib txuas ceev.
Cov Hluas Ua Haujlwm (hnub nyoog 23-35):Cov pab pawg hnub nyoog 25-34 suav rau 45% ntawm pawg neeg siv khoomlub nra, yuav qhov nruab nrab ntawm 1.2 yam khoom hauv ib xyoos, feem ntau xaiv 24-inch (tag nrho-ib ncig) thiab 20-nti (luv luv) qhov ntau thiab tsawg. Rau kev lag luam commuting, lawv nyiam 20-nti rooj plaub (sau rau 37%) uas yog lub teeb, nqa tau, thiab tuaj yeem nce ncaj qha; rau kev so so, lawv xaiv 24-nti rooj plaub (sau rau 53%) kom sib npaug ntawm lub peev xwm thiab txav tau yooj yim, haum rau 3-7 hnub mus ncig.
(2) Xim thiab Style: Qhia txog Zam thiab Tus Kheej
Cov tub ntxhais hluas muaj kev txaus siab ntawm cov xim; Ntxiv rau qhov yooj yim dub, dawb, thiab grey (sau suav txog 40%), Morandi xim thiab qis -saturation contrasting xim (xws li xiav xiav + beige) account rau 35%, thiab tus kheej customization xav tau (xws li engraving thiab qauv luam ntawv) yog qhov tseem ceeb.
Nyob rau hauv cov nqe lus ntawm style, muaj ib tug qauv ntawm fusing "Lub nroog sab nraum zoov Style." Hard-cov ntaub ntawv plhaub zoo li TraveRE (Tuam Tshoj zoo tshaj plaws lub hnab mus ncig ua si hom) ROXANNE series, uas muaj cov qauv camouflage thiab cov kab yooj yim, yog qhov nyiam heev. Cov qauv tsim no ua tau raws li qhov tsawg- qhov tseem ceeb ntawm kev ntxhib los mos ntawm kev lag luam scenarios thaum hloov mus rau qhov kev xav tau ntawm kev lom zem sab nraum zoov, ua tiav qhov kev hloov pauv "Lub Nroog- Sab Nraud".
(3) Cov Qauv Txheej Txheem: Sib npaug kev txawj ntse thiab kev zoo nkauj
72% ntawm cov neeg teb tau mloog zoo rau lub smoothness ntawm universal log thiab stability ntawm rub rods, nrog ntsiag to lub dav hlau log thiab lockable log teeb ua yooj yim configurations. Qhov nyiam rau asmart travel bagnrog cov yam ntxwv zoo li GPS nrhiav thiab USB them nyiaj interfaces rau 53%, txhim kho kev yooj yim thiab kev nyab xeeb.
Cov ntsiab lus tshwm sim nrhiav kev ntxhib los mos; matte anti-cov ntaub ntawv khawb (siv rau 65%), cov zippers zais, thiab cov qauv logo yooj yim tau dhau los ua qhov tseem ceeb. Qhov kev xav tau ntawm tus kheej kom tsis txhob "clashing case" drives kev loj hlob ntawm customization kev pab cuam xws li 3D printing thiab modular splicing.
III.Middle-Cov neeg laus (hnub nyoog 36-55): Kev ua tau zoo thiab ua haujlwm ntev raws li cov tub ntxhais kawm
(1) Kev Xaiv Qhov Loj: Qhov tseem ceeb ntawm qhov muaj peev xwm loj thiab ruaj khov
Pawg 35-44 hnub nyoog suav rau 30% ntawm tag nrho cov neeg siv khoom, yuav qhov nruab nrab ntawm 0.8 yam khoom hauv ib xyoos, feem ntau yog rau kev mus ncig hauv tsev neeg thiab kev mus ncig ua lag luam. 28-inch nyuaj-plhaub suav txog 62%, muaj peev xwm ntawm 60-80 litres ua tau raws li qhov xav tau cia rau ntau tus neeg khaub ncaws thiab khoom plig; ib co xaiv a32 nti hnab(muaj peev xwm tshaj 100 litres) rau ntev - nyob deb tsev neeg mus ncig.
Hauv kev lag luam scenarios, 24-inch yooj yim styles account rau 38%, tsom mus rau lub thawv tsis tu ncua thiab stackability kom haum rau lub tshav dav hlau check-in thiab tsev so chaw cia khoom, zam qhov tsis yooj yim ntawm kev txav mus rau qhov ntau thiab tsawg.
(2) Xim thiab Style: Tsawg-Qhov tseem ceeb ruaj khov thiab kev nkag siab zoo
Cov xim feem ntau yog nruab nrab, nrog rau dub, tsaus grey, thiab navy xiav accounting rau ntau dua 85%. Classic lag luam series los ntawm hom xws li Samsonite yog cov nyiam tshaj plawslub hnab mus txawv tebchawscov kev xaiv, muab qhov qis- qhov tseem ceeb zoo nkauj uas haum rau cov duab tshaj lij thaum ua av- tiv taus thiab yooj yim los tswj.
Qhov kev nyiam ntawm style yog yooj yim thiab atmospheric, tsis kam ua kom zoo nkauj. Hard-cov ntaub ntawv plhaub suav txog 78%, hais txog cov ntaub ntawv zoo nkauj (xws li aviation aluminium, siab -PC zoo) thiab cov ntaub ntawv siv tes ua haujlwm (xws li cov fab txuas ntxiv, cov zippers precision), nrog rau kev ua haujlwm ntev yog qhov tseem ceeb rau kev txiav txim siab.
(3) Cov Qauv Txheej Txheem: Sib npaug sib npaug ntawm kev ua haujlwm thiab kev ruaj ntseg
80% ntawm cov neeg teb sau npe "tsim nyog muab faib" thiab "tiv thaiv-kev tsim tub sab" ua cov ntsiab lus tseem ceeb. Sab hauv kev lag luam ywj pheej compartments (hloov rau lub laptops) thiab TSA kev lis kev cai xauv tau dhau los ua cov cuab yeej siv, thaum qee cov khoom ntxiv los tiv thaiv - cov coatings khawb thiab tiv thaiv - kev sib tsoo thav duab kom ntev kev pab cuam lub neej.
Rub cov ntaub ntawv zoo li aluminium alloy (sau rau 67%), yuav tsum tau muaj zog thauj khoom-cov kabmob thiab du txuas ntxiv; log teeb tsom rau kev hnav tsis kam thiab kev ruaj ntseg kom tsis txhob muaj kev puas tsuaj rau cov khoom los ntawm lub thawv tuav thaum tsev neeg mus ncig.
IV. Pawg Neeg Laus (hnub nyoog 55+): Kev siv tau thiab kev nplij siab Dominance
(1) Qhov Loj Xaiv: Sib npaug ntawm Nruab Nrab- Lub peev xwm loj thiab lub teeb
Cov pab pawg no suav txog 15% ntawm tag nrho cov neeg siv khoom siv, yuav qhov nruab nrab ntawm 0.5 yam khoom hauv ib xyoos, feem ntau yog 24-inch thiab 28-inch qhov ntau thiab tsawg (kwv yees li 45% thiab 40% feem). Lub 24-inch yog haum rau kev mus ntsib luv luv (3-5 hnub) nrog tag nrho qhov hnyav tswj nyob rau hauv 8 kg rau kev txuag hluav taws xob; lub 28-nti yog siv rau kev mus ncig hauv tsev neeg mus ntev, nrog lub peev xwm rau ntau yam khaub ncaws thiab khoom plig. Lawv muab qhov tseem ceeb rau alub teeb yuag nra(xws li PC composite fabric) kom txo tau lub nra hnyav.
(2) Xim thiab Style: Classic Versatility thiab yooj yim lees paub
Cov xim nyiam cov xim tsaus (dub, tsaus xim av, xiav navy), suav txog 70%, uas yog av- tiv taus thiab tsis pom kev. Qee tus xaiv cov qauv nrog cov cim pom tseeb (xws li sab nraub qaum strips, cov xim tshwj xeeb rub pas nrig) los pab txhawb kev txheeb xyuas thaum lub tshav dav hlau lub hnab nqa khoom.
Cov style nrhiav kev simplicity thiab practicality, tsis kam lees tsim flashy. Mos-cov ntaub ntawv plhaub tau txais txiaj ntsig ntau dua li ntawm lwm pab pawg hnub nyoog (nce txog 42%) vim muaj zog hloov tau yooj yim thiab squeezable cia, hloov mus rau cov xwm txheej uas tsis muaj chaw cia hauv tsev.
(3) Cov ntsiab lus ntawm cov qauv: Humanized thiab Safety Design
Core xav tau kev tsom mus rau "usability"; 85% ntawm cov qauv nyiam yog nruab nrog dav los tiv thaiv- swb tes thiab siab- elasticity rub rods (ntau- hloov kho), thaum lub log teeb yuav tsum muaj txoj kab uas hla loj (Ntau dua lossis sib npaug ntawm 8cm) thiab siab load-cov kabmob muaj peev xwm txo tau lub cev tawm dag zog thaum rub.
Kev ruaj ntseg tsim muaj nuj nqis; TSA kev sib xyaw ua ke, cov kaum sab xis, thiab tsim kua muag- cov ntaub uas tiv taus yog qhov tseem ceeb, thiab qee cov khoom siv ntxiv ua- hauv cov hnab ntim khoom (rau khaws cov tshuaj, nyeem tsom iav) kom haum rau cov kev xav tau ntawm cov neeg laus mus ncig ua si.
V. Qhov tseem ceeb ntawm qhov sib txawv thiab kev cuam tshuam kev lag luam
(1) Core Drivers ntawm qhov sib txawv
Qhov sib txawv ntawm qhov kev nyiam ntawm cov hnub nyoog sib txawv yog qhov tseem ceeb ntawm qhov kev xav ntawm lub cev nqaij daim tawv, cov xwm txheej mus ncig, thiab cov ntsiab lus noj: Cov tub ntxhais hluas raug txwv los ntawm qhov siab thiab lub zog, nyiam qhov me me thiab kev lom zem tsim; Cov tub ntxhais hluas ua raws li tus kheej -qhia, tsom rau tus kheej thiab kev hloov kho qhov xwm txheej; nruab nrab- pab pawg neeg laus tsom mus rau kev ua tau zoo thiab ua tau zoo, hloov mus rau ob tsev neeg thiab kev lag luam; pawg neeg laus siv kev siv tau los ua qhov tseem ceeb, hais txog kev nplij siab thiab kev nyab xeeb.
(2) Kev Txhim Kho Kev Lag Luam
Precise lub hom phiaj ntawm niche xav tau:Tua tawm IP co- cov qauv ua lag luam thiab cov qauv tsim hnyav rau cov hluas; ntxiv dag zog rau tus kheej customization thiab ntse zog rau cov tub ntxhais hluas pawg; thiab ua kom zoo dua cov ntsiab lus ntawm tib neeg (xws li lub log loj, qhov dav dav) rau nruab nrab - cov neeg laus thiab cov neeg laus.
Balancing Function thiab Aesthetics:Cov tub ntxhais hluas yuav tsum sib npaug ntawm kev txiav txim siab zam nrog kev ua tau zoo, thaum nruab nrab- cov neeg laus thiab cov laus yuav tsum tau txhim kho qhov zoo thiab kev ntxhib los mos raws li kev siv tau, zam kom tsis txhob "hnyav lub teeb zoo nkauj" lossis rov ua dua.
Scenario Adaptation Innovation:Nrog rau kev sib txawv ntawm cov xwm txheej mus txawv tebchaws, tsim cov khoom sib xyaw ua ke xws li "Kev Lag Luam + Kev Ua Si" thiab "Check-in + Boarding" kom tau raws li ntau- cov kev xav tau ntawm cov hnub nyoog sib txawv.
Nyob rau hauv lub neej yav tom ntej, nrog rau kev nce qib ntawm lub neej laus thiab kev hloov pauv kev noj qab haus huv, tib neeg tsim kev xav tau ntawm pab pawg neeg laus (cia siab tias yuav nce kev noj mus rau 20% los ntawm 2030) thiab tus kheej, kev xav tau ntawm cov tub ntxhais hluas yuav dhau los ua qhov tseem ceeb ntawm kev lag luam innovation, tsav cov qauv tsim ntawmlub nrantawm "Precision Fit" thiab "Full Life Cycle Friendliness".