Kev Lag Luam Digital Hauv Kev Mus Ncig Tsheb Hlau Brand
Oct 07, 2025
Tso lus
Kev Lag Luam Digital Hauv Kev Mus Ncig Tsheb Hlau Brand
Tawm tsam cov backdrop ntawm lub ntiaj teb mus ncig ua lag luam loj txog $ 200 cension, Digital Markion tau txhim kho los ntawm kev nce qib cav. Nrog rau kev nkag mus tob ntawm cov thev naus laus zis zoo li Ai, AR / VR, thiab cov kev txhawb nqa digital rau cov neeg siv khoom lag luam uas yog "kev tsheb khiav tawm ntawm" kev nce tsheb "rau" resonance. "
I. Technology): Ai thiab Sib Tham Technology Revehape tag nrho Kev Lag Luam saw
Kev thev naus laus zis ua rau kev txiav tawm sab cev nqaij daim tawv thiab kev pom zoo thiab kev paub txog thaj tsam ntawm kev lag luam ib txwm muaj, ua rau muaj kev nce qib thiab kev txhawb nqa. Qhov kev nce qib tseem ceeb tshaj plaws yog daim ntawv thov Fullscenario ntawm Ai Technology thiab cov kev paub ntxiv ntawm kev sib tham sib Technologies sib tham.
(Kuv) AI's Fulchain txhawb zog rau kev ua lag luam kev ua lag luam
AI thev naus laus zis tau ua tiav kev nkag tau ntawm cov ntsiab lus ntawm cov neeg siv khoom, ua ib qho cuab yeej tseem ceeb rau smtes kom txo qis kev lag luam. Hauv cov ntsiab lus tsim theem, Baigou mus ncig lub tsheb thauj khoom muaj peev xwm tsim cov cuab yeej ntau yam lus hauv 10 feeb, kev txhim kho AI ntau dua 30 zaug piv rau kev ua haujlwm hauv phau ntawv. Coupled nrog ua kom meej cov cuab yeej streaming uas tau tsim los ntawm sib txig sib txuas, lawv cov chaw ua lag luam txawv teb chaws sai sai nthuav dav los ntawm 39 mus rau xyoo 190 lub teb chaws. AI cov ntawv thov nyob rau hauv theem tsim tau pom qhov hloov dua siab tshiab ntawm "thov rau hauv cov khoom." Los ntawm kev teeb tsa tsis xws li ntaub thiab xim, Ai tuaj yeem tsim kho ntau yam style, ua kom luv dua cov qauv tsim los ntawm 37 hnub rau cov xuab moos. Hla 1,000 ncig mus ncig lub tsheb tuam txhab hauv Baigou tau txais yuav cov thev naus laus zis no los txhim kho kev ua lag luam.
Ai Kev nrhav nyob rau hauv cov kev pabcuam cov neeg siv khoom yog tseem ua tau zoo. Cov neeg pabcuam AI Brandi los ntawm QR Codes hauv cov khoom lag luam kom muaj lus teb sai sai thiab kev daws teeb meem. Ib lub tuam txhab pom 40% txo rau cov neeg siv khoom siv tib neeg cov nqi thiab lub sijhawm daws teeb meem tau txhim kho mus rau vib nas this tom qab siv. Nyob rau hauv streaming, i virtual hosts npog 17% ntawm kev lag luam yog tag nrho cov teev. Lawv ib xyoos txhua xyoo tsuas yog 12% ntawm ib pab neeg tib neeg, tseem ua rau muaj 85% ntawm cov muag khoom, tuaj yeem txo cov nqi ntawm cov neeg nrog cov neeg siv khoom los ntawm 41%.
(II) Ar / VR Technology tsim cov xwm txheej immersive
Kev tawg hauv kev sib tham sib cav yog hais txog cov kev paub ntawm kev yuav mus ncig ua si hauv online, tsav tsheb nce nce qib siab hauv kev hloov dua siab tshiab. Kev sim cov ntaub ntawv qhia tau tias lub sijhawm nyob nruab nrab rau cov neeg siv khoom nyob hauv ib qho chaw pib siv 3D tau dhia tawm ntawm 2.3% mus rau 5.7%, thiab qhov nruab nrab hais tias muaj nqi nruab nrab tau loj hlob los ntawm 32%. Lub Virtual Tryon ua haujlwm siv spatial anchoring thev naus laus zis ua kom tiav 3 hli, thiab txhawb nqa 71% txhua xyoo kev txo qis hauv tus nqi xa rov qab.
Cov hom kev coj ua tau saws cov thev naus laus zis ua tus qauv. Hom zoo li 90 ntsiab lus, thiab mus ncig ua si (ib qho ntawm Tuam Tshoj sab saum toj 10 lub nra cov ntaub ntawv hauv cov khw muag khoom nruab nrab JD.com Smart 3D taug kev lub hnab ntim nrog kev siv lub sijhawm yuav tsum muaj ntau ntxiv rau kev sib tham thiab cov kab ntawv kev hloov pauv, ncaj qha rau kev hloov dua siab tshiab dhau 28%. Nws yog kwv yees tias 2026, tus nqi xaiv rau VR CARRONED hauv cov khoom lag luam uas yuav ncav cuag 40%, rov kho cov kev paub online online.
(III) scenariobased kev ua lag luam siv rau cov khoom ntse
Cov khoom ntse thiab cov lag luam digital tsim cov nyhuv synergistic, los ua tus tub ntxhais kev ua lag luam hauv kev ua lag luam siab. Lub ntiaj teb ntse taug kev mus ncig ua lag luam Qhov loj yuav tsum tau mus txog $ 12.8 billion hauv 2025, nrog Suav pab 35% ntawm kev sib koom. Cov khoom muag ntim los ntawm cov chaw nyob streaming ncig dhia ntawm 18% hauv 2023 txog 42%. Kev Tshawb Fawb Online rau cov khoom lag luam uas zoo li GPS
Hom Yeeb Nkab Cov qauv digital kom ntxiv dag zog rau lub tswv yim ntawm cov haujlwm ntse. Travere (Tuam Tshoj Nrov khaub thuas Ua ke nrog kev sib tw ua ke nrog kev sib xyaw ua ke, tus nqi hloov dua siab tshiab rau cov khoom lag luam ntse luv nqi dhau 1,500 yuan ntau dua 1.8%. Precise kev lag luam hauv kev ua lag luam cov xwm txheej yog txawm tias muaj tus sawv cev ntau; Modular kev ua lag luam ua haujlwm hauv cov khoom lag luam uas siv hluav taws xob thiab cov kev nyiam ua lag luam los ntawm cov qauv lag luam ntawm "tshav dav hlau ua yeeb yam + Kev Ntsuam Xyuas Kev Lag Luam Ua Lag Luam."
Ii. Cov ntsiab lus hloov kho: Cov lus piav qhia ntawm cov khoom lag luam los ntawm cov khoom lag luam resonance
Cov Ntsiab Lus Kev Lag Luam tau hloov kho los ntawm cov khoom muag yooj yim cov khoom lag luam rau lub tsheb tseem ceeb rau hom nqi kev sib txuas lus. Scenariobased, kev tshaj lij, thiab muaj kev nyab xeeb yog peb qhov kev taw qhia tseem ceeb rau cov ntsiab lus kev hloov tshiab.
(I) scenariobased cov ntsiab lus tsim tau cov neeg siv kev paub txog cov neeg siv khoom
Infepth cov ntsiab lus ntawm kev taug kev ncig ua si tau dhau los ua tus cwj pwm tseem ceeb, thiab cov neeg siv khoom yuav siv qhov nruab nrab ntawm 3.2 cov yeeb yaj kiab cuam tshuam. Hom Kev tsom rau ntu ntu los tsim cov ntsiab lus Matrix: tso tawm cov lus qhia kev lag luam, thiab cov khoom lag luam ceev, ib puag ncig ntawm tsev neeg muaj txiaj ntsig.
Cov duab luv luv yog qhov chaw sib ntaus sib tua loj rau cov ntsiab lus nthuav tawm. Douyin Cov ntaub ntawv Ecommce qhia tau hais tias nyob rau hauv 2025, nyob streaming muag ntawm foldable lub hnab rau Smart Feque Furinme ua qauv tau mus txog 25%, deb tshaj qhov kev lag luam nruab nrab. Cov ntsiab lus tsom rau ntawm cov pab pawg tshwj xeeb yog cov meej heev; Nyob streaming GMV rau cov tswv yim mus ncig lub tsheb thauj khoom Cov Explorer hom ua tiav tau tsim cov khoom ntaus los ntawm kev muaj tus kws qhia ntawv kol qhia pom tias muaj kev ntsuas hluav taws xob.
(II) Kev Kol Matrix tiav ua tiav qhov tseeb
Kol kev sib koom tes qhia tau kev hloov pauv ntawm "neeg tsav tsheb" rau "kev sib raug zoo," nrog cov neeg tsim qauv ntsug ua qhov xaiv thawj zaug. Cov ntaub ntawv qhia tau hais tias kev muag khoom hloov dua siab tshiab ntawm kev taug kev ntsug, cov khoom lag luam uas cuam tshuam rau kev nqis peev ntau xyoo 70% ntawm lawv cov peev txheej kev lag luam hauv kev xav cov ntsiab lus cov tswv yim kev xav cov ntsiab lus. Tus nqi ntawm cov kols hauv ntu cov xwm txheej ntu tseem ceeb dua; UV tus nqi ntawm cov dej nyob rau kev kawm tshwj xeeb ncig xyuas mus txog 28.7 Yuan, 4.2 zaug uas ntawm ib qho dej nyob tsis tu ncua. Nyem Kev Hloov Pauv Rau Cov Me Nyuam Lub nra tau txhawb nqa los ntawm Mothandbaby Kols tau mus txog 28%, 17 feem pua feem pua cov ntsiab lus siab dua li kev tshawb fawb ib txwm muaj.
Kev koom tes ua qauv nruab nrab ntawm cov hom thiab Kols tau dhau los ua neeg tsis tau muaj kev lag luam, txhim kho kev lag luam muag khoom rau cov ntsiab lus corration. Ib qho kev sib koom tes hauv tsev sib koom tes nrog lub tsev khaws ntaub ntawv ntawm Palace thiab zam thiab zam Xiaohongshu posts ua si ntau dua 100,000 kev sib cuam tshuam. Kev lag luam txawv teb chaws ua raws li tib lub cav; Ib lub tshav dav hlau Japanese qhib ib chav nyob Suav ntawm Okina Naha tshav dav hlau, ua rau muaj kev taug kev trolley hnab
(Iii) tob tob tob rau cov ntsiab lus piav qhia ntawm kev txhim kho kom ruaj khov
Lub tswvyim ntawm kev tiv thaiv ib puag ncig tau dhau los ua tus lej tseem ceeb rau cov ntsiab lus txawv, thiab cov kev tshaj tawm ntawm cov ntsiab lus cuam tshuam ncaj qha rau cov neeg siv kev txiav txim siab. Tus nqi them rov qab rau cov khoom lag luam mus ncig ua si nrog cov khoom txuas ntxiv yog 22% siab dua rau cov khoom lag luam ib txwm muaj, kev tsav tsheb txhua xyoo hauv kev lag luam kev nqis peev hauv kev txhim kho kev lag luam hauv kev txhim kho. Hom Tshuaj Siv Cov Qauv Kev Siv Digital los ntxiv rau ib puag ncig ib puag ncig cov ntsiab lus los qhia txog cov ntaub ntawv siv roj ntsha, thiab tuav cov ntaub ntawv tshawb fawb los qhia txog cov neeg siv kev sib koom tes.
Ib puag ncig tus phooj ywg cov ntsiab lus uas tsav los ntawm txoj cai muaj kev ntseeg siab ntau dua. Facing the EU CBAM mechanism requirements, brands interpret carbon footprint accounting standards through live streams and demonstrate the complete replacement process with waterbased adhesives, both conveying environmental value and mitigating trade barrier risks. Cov ntaub ntawv qhia tau hais tias 67% ntawm cov neeg siv khoom nyob rau hauv hnub nyoog 25 xyoos ua ntu zus nrog cov ntawv sau cia. Cov khoom tawv siv cov roj tanning tanning,
III. Channel kev sib xyaw: ib qho kev sib koom ua ke hauv Omnichannel synergy thiab ntiag tug sau qoob
Cov kev ua haujlwm channel tau ua tiav los ntawm kev ua haujlwm ib zaug rau Omnichannel kev koom ua ke, ua tiav ib lub siab nce hauv online / offline synergy thiab kho cov haujlwm ntiag tug.
(Kuv) sib sib zog nqus ntawm online thiab oppicly omnichannels
Tus qauv O2O tau rov kho dua qhov "kev txhawb nqa" Kev Ua Si Cov saw, dhau los ua tus qauv qauv rau cov hom. Tuam txhab uas muag "online xaj + Pom lawv cov lus nug tom qab 58 txog 45 hnub, thiab ua haujlwm cov ntsiab lus tseem ceeb ntawm 3.2 feem pua cov ntsiab lus. Cov khw muag khoom offline yog hloov mus rau hauv cov chaw zov me nyuam. Tus kws qhia tsav tsheb tau tsav tsheb ntsuas 25% hauv cheeb tsam ntawm Brooklyn kom yeej cov kev cai ntawm offline tsheb mus rau online ntiag tug sau npe.
Nyob ecommire tau dhau los ua ib lub hub tseem ceeb rau kev sib koom ua ke channel. Kev lag luam online sib tw ntawm kev taug kev lub nra lub hnab kev lag luam yuav tsum tau ua kom muaj kev sib tw ntawm 2022
(II) Kev ua haujlwm ua kom zoo ntawm cov tsheb ntiag tug
Tus kheej sau yog lub tsheb tseem ceeb rau cov hom phiaj los ua cov neeg siv cov peev txheej tseem ceeb. Cov ntaub ntawv qhia tau hais tias qhov kev siv nyiaj txhua xyoo Hom Tshuaj Xyuas kom ua tiav los ntawm kev ua haujlwm ntawm cov neeg taug kev hauv tsev neeg thiab cov khoom lag luam rau kev sib tw ntawm cov neeg nyiam siv rau cov neeg nyiam tsim qauv
Cov ntsiab lus thiab kev pabcuam yog qhov tseem ceeb ntawm kev sau npe ntiag tug. Rising hom ua tiav tau nyiaj 65%% nce ntxiv rau cov neeg siv khaws cia thiab 40% txoj kev yuav rov qab los ntawm kev sib koom Kev Yuav Los Ntawm Kev Ncig Tebchaws Kev Ncig Tebchaws hauv zej zog. Kev sib koom ua ke ntawm cov cuab yeej siv thev naus laus zis ua haujlwm; Ntse Cov Neeg Siv Kev Pabcuam Cov Neeg Siv raws li cov qauv sib tham loj zuj zus los ntawm kev cuam tshuam cov ntaub ntawv kev sib tham los ntawm kev txheeb xyuas cov ntaub ntawv muaj txiaj ntsig zoo hmo ua ke, nce tus kheej cov ntaub ntawv ntxiv los ntawm 35%.
(III) Kev ua kom zoo ntawm Crosser Digital Comital
Crosser ecommire tau dhau los ua cov channel loj rau hom thoob ntiaj teb. Nws cov channel faib loj hlob los ntawm 15% hauv 2023 rau 29% hauv 2025, nrog rau Sab Qab Teb Esxias Kev Lag Luam Loj Hlob los ntawm 67%. Hom tawg los ntawm thaj chaw txwv tsis pub dhau los ntawm cov khoom lag luam digital: hauv cov lus qhia kev cai dab qhuas Hauv kev ua lag luam African, prepositioned Warehouses tau tsim los ntawm Jumia platform, luv luv lub sij hawm xa khoom mus rau hauv 7 hnub, thiab synproof ua haujlwm cov ntsiab lus ntawm cov kev sib raug zoo.
Cov lus cog tseg hauv cheeb tsam tau pab Digital Marketing. Hom Tshuaj Siv RCEP Zerotariff txoj cai kom teeb tsa cov khoom siv "Suav teb cov nuj nqis Baigou taug kev lub nra
IV. Tus nqi rov qab tsim kho: kev hloov kho tshiab los ntawm cov datadriven thiab cov kev pabcuam tus kheej
Lub hom phiaj kawg ntawm Digital Marketing tau hloov pauv los ntawm "Cov Ntawv Ua tiav" rau "tsim kev sib raug zoo ntev." Kev pom tau rau hauv cov kev xav tau los ntawm cov ntaub ntawv thiab tsim tus nqi nrog cov kev pabcuam tus kheej tau dhau los ua kev sib tw ua kom pom tseeb tshiab.
(I) Datadrriven meej kev thov kev xav tau
Kev sib sib zog nqus cov ntaub ntawv paub tias yog lub voj kaw ntawm "Thov kev tsim khoom lag luam laub." Cov hom tsiaj sib xyaw ua ke cov ntaub ntawv multidimensional xws li ecomma kev sib cuam tshuam los ntawm CDP (cov khoom siv khoom siv tshiab los ntawm 40%. Lub Baigou mus ncig lub nra Kev Hloov Hloov Kho Cov Khoom Siv Txhawb Zog
Teasithithm thev naus laus zis txhim kho kev ua lag luam. Platforms zoo li Doyin thiab Kuahishou siv cov lus pom zoo ntawm tus kheej los ntawm Ai cov kev cai nkag mus thiab nce kev sib tw ntawm kev muag khoom los ntawm 18% mus rau 35%. Dynamic nqi sib piv tau ua tiav cov khoom siv ntse tshaj plaws kom zoo. Ib hom khoom lag luam tawm suab thiab thawb lub sijhawm so haujlwm thiab thawb lub sijhawm ua ntej Suav Xyoo Tshiab taug kev maj, ua rau muaj ntxiv hauv kev muag khoom thaum lub sijhawm ntawd.
(II) Kev lag luam kev siv ntawm kev customized customization
Kev tawg ntawm cov kev xav tau ntawm customization xav tau drives kev ua lag luam kev lag luam los ntawm "txheej txheem" rau "tshwj xeeb." Ntau tshaj 70% ntawm Gen Z puas kam them 10% 30% ntawm cov khoom lag luam digital ntawm cov neeg siv khoom lag luam Bok Ntse Cad system txhawb nqa cov qauv kev xaiv online xaiv thiab 3D xim txuam, "Luv Luv tus me nyuam kev voj voog mus rau 72 teev.
Cov ntaub ntawv customization kev sib tw sib txawv. Travere (Tuam Tshoj lub hnab ev khoom lag luam) hom "Corporate logo customization" Ntse Xaiv rau kev lag luam mus los ntawm Fortune 500 cov tuam txhab. Rau cov niam txiv tsev neeg, lawv muaj "daim duab luam ntawv + qhov intestaPjustable haum" tus kheej rau khaub ncaws, nrog tus nqi rov qab ntawm 58%. Cov ntaub ntawv qhia tau hais tias kev muag khoom ntim ntawm customer cov khoom lag luam mus ncig ua si hauv q 1 2025, suav rau 28% ntawm tag nrho cov muag online.
(III) Ua cov ntaub ntawv kev nyab xeeb thiab kev ntseeg siab
Raws li qib kev txawj ntse nce, cov ntaub ntawv kev ruaj ntseg los ua ib qho tseem ceeb ua kom cov neeg siv kev txiav txim siab, nrog 62% ntawm cov neeg siv khoom hais txog kev txhawj xeeb cov ntaub ntawv sau cia. Hom Rebuild Trust los ntawm pob tshab kev sib txuas lus thiab kev ntsuas cov ntaub ntawv siv "Kev Tso Cai Cov Ntaub Ntawv" kom cia cov neeg siv tswj cov ntaub ntawv ntawm lawv cov ntaub ntawv. Ib hom siv siv blockchain anticounterfeiting pom ib qho kev tsis txaus siab 42% hauv 2023, piv txwv tus nqi ntawm kev ntseeg siab ua lag luam.
Ua haujlwm ua haujlwm tau dhau los ua ib qho kev kawm uas yuav tsum tau ua rau cov hom. Ntsib cov kev cai ntawm "Kev Lag Luam Kev Lag Luam Kev Lag Luam Kev Lag Luam Kev Lag Luam Kev Lag Luam Digital rau hauv cov neeg siv khoom siv digital rau hauv cov neeg siv kev ntseeg siab. Cov ntaub ntawv kev ruaj ntseg tau hloov los ntawm kev ua raws li tus nqi rau hauv cov cuab tam tsheb; Nyob rau hauv kev ua lag luam siab, cov khoom lag luam nrog cov ntaub ntawv kev ruaj ntseg thoob ntiaj teb tuaj yeem ua kom tau txais kev hwm ntawm 35% 40%.
Tag
Kev txhim kho cov lag luam digital nyob rau hauv kev mus ncig ua si nra Kev nce qib, cov ntsiab lus hloov kho tshiab, kev sib koom ua ke channel, thiab rov qab kho tus nqi. AI thiab ar / vr technologies so cov ciaj ciam, cov lus qhia txog cov ntsiab lus tsim kev xav tau zoo, thiab cov txheej txheem datadriven ua tus nqi ntiag tug. Cov plaub yam no ua ke tsav tsheb los ntawm kev sib sib zog ntawm kev lag luam los ntawm "tsheb xav" rau "kev xav ntawm tus neeg siv." Cov ntaub ntawv qhia tau tias cov xov xwm uas ua ntu zus no muaj kev hloov pauv online tau tshaj li kev lag luam nruab nrab, thiab nce ntxiv mus 28% nce ntxiv hauv kev rov ua haujlwm.
Nyob rau yav tom ntej, nrog kev pom zoo ntawm thev naus laus zis zoo li 5g thiab Metaverse, Digital Kev Lag Luam yuav ua tiav qhov kev ua haujlwm ntxiv los ntawm "virtual kev ua ke rau lub neej digital." Nws yog npaj tau tias los ntawm 2030, hom uas tuaj yeem muab cov kev ua tiav digital txoj kev xav tau yuav nyob 68% ntawm kev lag luam sib koom. Rau cov chaw ncig ua si hom, tsuas yog siv cov thev naus laus zis ua lub hauv paus, cov ntsiab lus raws li tus cwj pwm tuaj yeem lawv tsim cov khoom lag luam ntev hauv cov yoj digital.