Yuav ua li cas txhim kho qhov pom kev ntawm kev taug kev tsheb thauj khoom lag luam los ntawm kev lag luam qhia
Oct 15, 2025
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Yuav ua li cas txhim kho qhov pom kev ntawm kev taug kev tsheb thauj khoom lag luam los ntawm kev lag luam qhia
Nyob rau hauv cov ntsiab lus ntawm lub hnab thoob ntiaj teb thiab lub nra lag luam tau ntau dua $ 187.6 billion, ua kev sib ntaus sib tua loj, tau dhau los ua kev sib ntaus sib tua loj, tau dhau los ua kev sib ntaus sib tua loj, tau dhau los ua kev sib ntaus sib tua. Seb nws yog lub ntiaj teb zam Mecca zoo li ILM Offenbach, lub teb chaws Yelemees, lossis cov neeg tuaj yeem ua haujlwm thoob ntiaj teb ua tau zoo li lub sijhawm ua haujlwm luv luv, ua tiav ib qho kev pom zoo dua qub, ua tiav tau ib qho kev pom zoo thiab kev paub ua lag luam. Qhov kev txhawb nqa no tsis yog kev sib sau ua ke ntawm cov tsheb ua ntej ua ntej, sib sib zog ua ke ntawm {{}}}} saib hloov dua siab tshiab.
I. Ua ntej {{-} Ua qhia kev npaj: lub hauv paus rau kev muab cov kev qhia thiab hype
Qhov ua tau zoo ntawm kev nce ntxiv kev lag luam pom tau pom kev pom tau yog kev txiav txim siab txawm tias ua ntej lub rooj muag khoom pib. Accurate show selection and thorough pre-show promotion allow a brand to lock in target audiences early among numerous exhibitors, accumulating momentum for on-site breakout.
(I) Xauv rau siab - mat phim cov khoom siv platform
Qhov chaw ntawm qhov sib txawv ntawm cov kev lag luam ntau yam qhia tau ncaj qha txiav txim ncaj qha ntawm qhov tseeb ntawm kev kis tus kheej. Ntiaj teb lub hnab thiab lub hnab ntim khoom ua yeeb yam qhia meej ua haujlwm sib txawv:
ILM OFFenBach, Lub teb chaws Yelemees, nrog 30,019 SAB SURNET DECTSORS, tsom rau cov neeg qhua zam thiab 21,068 tso tawm los tshawb txog European thiab American lag luam.
Nyiv Nyij Paus thoob ntiaj teb hnab expo (Tokyo) tsom rau kev ua haujlwm thiab tsim kev kawm tau zoo. Nws cov zaub ntawm kev txiav - ntug ua tiav zoo li ntse -}}} ENTORSENT zoo.
Canton Fair, raws li lub ntiaj teb cov kev lag luam muaj txiaj ntsig zoo nkauj, muaj ntau txhiab tus neeg yuav khoom hauv ntiaj teb thiab cov neeg nyob hauv ntiaj teb thiab Asmeskas South America. For example, the Baigou New Town exhibition group achieved a 43.58% year-on-year increase in intended orders through the Canton Fair.
Cov hom yuav tsum xaiv cov kev nthuav dav raws li lawv cov theem ntawm kev txhim kho: Cov khoom lag luam kab muaj peev xwm ua ntej lub koob npe hauv cheeb tsam; Cov khoom loj zuj zus tuaj yeem txuas nrog siab -}}}}}}}} Cov ntaub ntawv ua haujlwm zoo li cov kev nthuav dav zoo li Tokyo qhia thiab ILM; Thiab tsim cov hom yuav cia siab rau kev nthuav dav zoo li lub canton ncaj ncees kom ua tiav kev them nqi thoob ntiaj teb. Cov ntaub ntawv qhia tau hais tias kev nthuav qhia nrog ntau tshaj 80% txuam nrog rau cov qhua txoj haujlwm muaj ntau dua 3 zaug siab dua li kev koom tes.
(II) Zov mult - qhov ntev ntev ua ntej - shod show buzfulates tsheb loj
Tus tub ntxhais ntawm pre - Pom kev nce qib yog kom ntseeg tau tias lub hom phiaj mloog "los nrog kev cia siab". Siv tau ua ntej ua ntej-} Cov tswv yim qhia tuaj yeem nce cov tsheb thauj khoom ntawm cov 40%, feem ntau yog peb txoj kev:
Cov kev caw tau ntawm cov neeg yuav khoom siv: Siv cov CRM system los screen yav dhau los cov neeg tau txais, xa cov ntawv caw tus kheej ntawm email, LinkedIn, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas, thiab lwm yam txuas ntxiv. Kom meej qhia lawv ntawm cov hom ntawm tus lej ntawm tus lej, cov khoom lag luam tshiab, thiab cov txiaj ntsig tshwj xeeb, thiab cov txiaj ntsig tshwj xeeb. Yanteng lub tuam txhab lag luam, los ntawm txoj kev no, nce tus nqi ntawm cov neeg siv khoom qub rau 50% thiab khaws cia ntev kev koom tes rau ze li 15 xyoos.
Social Media tsim: Tshaj tawm Sov- Tshaj Tawm Cov Lus Qhia Txog Cov Lus Qhia Txog Cov Lus Qhia, suav nrog cov qauv kev sib tham ua ke. Ua ntej 137th canton ncaj ncees, yangguang 8 dian siv rau hom luv luv rau kev txhawb nqa "cov ncauj lus, tso cov khoom siv tshwj xeeb" cov ncauj lus, tso cov hauv paus rau ntawm {}} chaw tsheb.
Kev Tshaj Tawm Nrog Kev Lag Luam: Koom tes nrog cov khoom siv ua haujlwm, kev lag luam tawm, thiab muab cov ntaub ntawv kev lag luam, thiab muab cov ntaub ntawv kev lag luam tag nrho kom nthuav dav. Thaum lub ZHonggang tawv khoom hauv nroog thiab nws cov qauv hluav taws xob koom nrog hauv kev ua yeeb yam, lawv yuav tsum tau ua haujlwm ntawm qhov chaw ua haujlwm, lawv xav tau lub rooj sib tham ua ntej ntawm lub platform thib ob, ua rau pom kev lag luam ua ntej Qhov no yog qhov tseem ceeb rau kev txhawb nqa ib txoj kab tshiab ntawm cov qauv ua qauv sib txawv.
Ii. On -} Cov Haujlwm Kev Ua Haujlwm: Cov Tub Ntxhais Sib Tw rau Kev Paub Txog Qhov Kev Ntxig thiab Phem
Lub chaw ua yeeb yam yog ncaj qha sib tham ntawm lub hom thiab cov neeg mloog. Los ntawm cov syoo ntawm lub rooj muag khoom, cov khoom lag luam tshaj tawm, thiab nkag siab nrawm nrawm thiab cov lus {2} {2} Lub npov lub me tuaj yeem ua tiav.
(I) tsim cov cim uas pom tau
Lub rooj muag khoom yog kev pom kev nthuav ntawm cov duab hom, thiab nws tus qauv xav tau los sib npaug hom suab thiab kev pom zoo pom. Cov ntaub ntawv qhia tau tias hom siv siv cov kev cai siv cov rooj muag khoom tau txais 65% ntau tus neeg saib xyuas ntau dua li cov chav txheem txheem. Muaj peb tus yuam sij rau lub rooj muag khoom tsim nyog:
Kev ntxiv dag zog rau hom DNA: sib xyaw ua ke ntawm hom logo, cov qauv xim, thiab tus nqi lus qhia txog tus qauv sib raug zoo. Piv txwv li, Jinsengsi tau hais txog lub tswvyim "ib puag ncig thev naus laus zis" ntawm nws lub rooj muag khoom ncaj ncees, conveying hom khoom siv ris tsho los ntawm cov ntaub qhwv phab ntsa ua los ntawm cov hwj yas ntim khoom yas.
Teeb tsa cov xwm txheej kev paub: tso cov qauv tsoos tso tawm thiab tsim cov xwm txheej -} raws qhov chaw uas haum cov khoom siv. Piv txwv li, mus ncig ua si (Tuam Tshoj tus khaub ncaws hnav zoo nkauj
Txhaj tshuaj sib tham sib tham: Ntxiv cov qauv ip lossis lub teeb sib txuas sib tham los txhim kho kev sib txuam nrog affinity. Yangguang 8 Dian tau tshaj tawm lub hom Ambassador "Yang Xiaoba" ntawm Canton kev ncaj ncees, thiab los ntawm kev sib cuam tshuam kev ua yeeb yam, thiab los ntawm kev sib tham sib tham zoo ntim ntawm 30%} {}} xyoo. Qhov no tseem tuaj yeem siv los ua kom pom lub hnab trolley tshiab mus ncig ua si.
(II) CONVEING HOM NQI LOS NTAWM COV KHOOM TSHIAB
Cov khoom pov thawj yog cov tseem ceeb kev sib tw ntawm kev ua yeeb yam thiab cov qhob pob zeb qhia ntawm hom kev xav. Cov khoom ua pov thawj pom tias kev tshaj tawm feem ntau sib txuas nrog cov kev siv hluav taws xob, feem ntau tau nthuav tawm hauv peb qhov lus qhia:
Tshuab cov khoom ua haujlwm thev naus laus zis: tsom rau cov khoom thiab muaj nuj nqi ua haujlwm. Piv txwv li, Guangshun lub hnab ris lub hnab ev ntawv ua los ntawm marine siv cov khoom lag luam zoo nkauj, ua ib qho kev hu xov tooj rau eco- technology.
Cov xwm txheej kev daws teeb meem: Cov kev xav tau chaw nyob yog qhov tseeb. Travere (Tuam Tshoj Lub Thawv Txawv Tebchaws Travere) 's kev tiv thaiv lub hnab ntim khoom nrog "thiab lub hnab tshos tsheb sib txawv
Cov khoom siv kev sib xyaw ua ke: khawb ua cov khoom sib luag hauv cheeb tsam. Guixiou tawv khoom 'European nroog duab qhia txog cov qauv paj ntaub txhim kho hom kev lees paub los ntawm kev coj ua kev coj noj coj ua.
(Iii) peb {{{- qhov seem ntawm kev sib txuas lus amplifies ntawm - site site site site
Ntawm - Qhov chaw sib txuas lus yuav tsum sib npaug "nrog" kev sib tw ua rau sab nraum qhov chaw, "sib sau ua ib qho kev sib txuas lus sab nraum qhov chaw sib txuas lus:
On - Kev Kawm Txog Kev Koom Tes Ua Haujlwm: teeb tsa hauv -}} qhov kev sim ua kom zoo li cov khoom lag luam thiab tsim cov khw muag khoom. Wangbule tawv khoom tso cai rau cov qhua kom kuaj cov chaw ua pa tawm ntawm lawv cov kiv cua ntse {} txias} txias backpack rau ntawm qhov chaw, ncaj qha conveying khoom tus nqi.
Kev sib txuas lus digital tawg: Tso cov kev ua yeeb yam nthuav dav hauv qhov tseeb - lub sijhawm los ntawm cov yeeb yaj kiab streaming thiab luv luv. Travere (Tuam Tshoj Sab saum toj Lug Carns Traver)-Santon Feater nyiam tshaj 50,000 cov neeg saib online, txuas ntxiv rau cov neeg siv khoom uas tuaj yeem tsis tuaj koom.
Media thiab Kol Pob Tawb: Caw kev lag luam xov xwm thiab sau cov khoom siv rau hauv lub rooj muag zaub, lub suab nrov nrov los ntawm kev txhais lus. Tus Baigou Institionion Group tau txais 7,655 cov neeg yuav khoom txais tos tom qab tshaj tawm lawv "ntse tsim" cov ntsiab lus tseem ceeb ntawm Canton Fair.
III. Post -}}}}}}}}} {letch- loth} Viav rau lub koob npe nrov txuas ntxiv thiab tus nqi sedimentation
Qhov kawg ntawm kev lag luam tawm tsis yog qhov kawg ntawm kev sib txuas lus. Kev tshawb fawb Post -} Cov haujlwm ua yeeb yam tuaj yeem hloov kho luv luv, ua kom pom kev nrawm nrawm, ua kom muaj kev pom hauv lub hom phiaj xav tau.
(I) ua raws li -} mus ua kom cov neeg siv khoom muaj peev xwm
Sijhawm thiab muaj txiaj ntsig zoo rau cov neeg siv khoom noj ua ke - nce yog tus tseem ceeb rau kev ua lag luam ua kom tiav. Kev tshawb fawb qhia tau hais tias 80% ntawm cov kev npaj muag khoom tuaj los ntawm Post- ntawm cov tuam txhab poob cov neeg muas zaub vim tias ncua raws- Up. Ua raws li {-}} mus yuav tsum tau ua raws li lub hauv paus ntsiab lus ntawm "fished qhia tawm tswv yim + ncua sij hawm ua ntej":
Cov lus teb ncua sijhawm: Xa ua tsaug - Koj xa email rau cov neeg yuav khoom tsis pub dhau 48 teev, txuas cov lus qhia cov ntsiab lus thiab cov ntaub ntawv khoom siv. High - Hom neeg yuav khoom tuaj yeem raug caw rau ib qho {{} {6} Qhov kev sib txuas lus tsis pub dhau 3-5 hnub.
FEDICED Kev Ua Haujlwm: Cim cov neeg siv khoom thov kom cov neeg siv khoom los ntawm CRM system. Muab cov kev daws teeb meem customized rau cov neeg yuav khoom nrog cov ntaub ntawv ntshiab, thiab cov khoom lag luam hloov tshiab rau cov kws kho mob cov neeg siv khoom, kev tswj xyuas tus kheej. Qhov no suav nrog cov hloov tshiab ntawm kev mus ncig lub tsheb ciav hlau tshiab.
Kev Sib Tham Tus Kheej: Teb ncaj qha rau cov neeg siv cov ntsiab lus thaum lub sijhawm ua yeeb yam. Piv txwv li, cov neeg nyiam cov neeg nyiam siv eco -}}} Cov ntaub ntawv ua phooj ywg tau tuaj yeem muab cov npe tsis zoo lossis cov khoom lag luam tshiab.
(II) cov ntsiab lus sedimentation txhawb hom kev paub
Hloov pauv cov ntaub ntawv ua rau cov ntaub ntawv ntev rau hauv ntev {{}} Lub ntsiab lus sib txuas lus tseem yuav sib txuas ntxiv cov qauv duab:
Txheeb xyuas cov ntsiab lus tawm: Npaj cov lus qhia txog cov neeg siv khoom, thiab cov khoom lag luam muag khoom rau hauv "dawb video series, luam tawm los ntawm cov xov xwm kev lag luam thiab xov xwm kev lag luam. Jinshengsi ib puag ncig thev naus laus zis thev naus laus zis tau dhau los ua kev lag luam ntawv siv los ntawm txoj kev no.
Cov neeg ua haujlwm ua tim khawv: Hloov kev sib txuas lus thiab sib koom tes rau cov ntaub ntawv kawm thiab tshaj tawm rau hauv kev tshaj tawm los txhim kho hom kev ntseeg siab.
Trend txhais lus Lub suab: Muab cov ntawv ntsuas kev lag luam raws li kev pom kev pom. Piv txwv li, nyob rau hauv teb rau tus qauv ntse tau nthuav tawm ntawm Tokyo qhia, luam tawm cov ntaub ntawv ntawm cov khaub ncaws thiab lub thawv hauv kev lag luam thiab teeb tsa lub hom lag luam kev lag luam.
(III) Cov ntaub ntawv tshuaj xyuas cov kev ua kom zoo dua tom ntej
Hauv -} Kev Tshawb Xyuas Qhov tob ntawm cov ntaub ntawv ua lag luam muab cov kev koom tes rau kev koom tes txuas ntxiv:
Kev ntsuas ua tau zoo: Compile Core indicators xws li lub rooj sablaj, sab laj hloov siab hloov dua siab tshiab, thiab xav kom yuam kev ntim. Piv cov tswv yim -}} zis sib piv ntawm cov khoom siv sib txawv. Piv txwv li, Baiigou Exhibition Pawg tsis tu ncua nws cov qauv tsim qauv los ntawm kev txheeb xyuas canton ncaj ncees cov ntaub ntawv.
Thov kev nkag siab: txheeb tawm cov tub ntxhais tseem ceeb muag cov ntsiab lus uas cov neeg lag luam tsom rau (piv txwv li kev txawj ntse, ib puag ncig kev tshawb fawb txog kev tshawb fawb thiab kev txhim kho.
Lub tswv yim tshaj tawm: nthuav tawm cov ua tau zoo thiab cov kev ua haujlwm tsis sib xws los ua cov kev ua haujlwm "kev sib tham ua kom zoo dua qub.
Xaus: Kev lag luam ua yeeb yam yog qhov sib tham tob ntawm lub hom thiab kev ua lag luam
Nyob rau hauv cov ntsiab lus ntawm tob thoob plaws ntiaj teb, kev lag luam qhia tsis yog lub platform rau hom kev sib cav sib ceg, kev lag luam cov qauv kev lag luam, thiab cov qauv kev lag luam kev lag luam. Rau kev taug kev lub nra Cov hom kev ua haujlwm, tsuas yog los ntawm kev sib xyaw ua haujlwm ua haujlwm rau cov kev ua haujlwm zoo, thiab ua kom muaj txiaj ntsig zoo dua qub, thiab tsim muaj cov hneev taw kev ua haujlwm hauv ntiaj teb no.