Kev Lag Luam Kev Ua Lag Luam thiab Kev Ua Lag Luam Cov Tswv Yim Ntawm Kev Muag Khoom Zoo Tshaj Plaws Nrov Khoom Lag Luam Hauv Suav

 

Kev Lag Luam Kev Ua Lag Luam thiab Kev Ua Lag Luam Cov Tswv Yim Ntawm Kev Muag Khoom Zoo Tshaj Plaws Nrov Khoom Lag Luam Hauv Suav

Kuv . kev ua lag luam toj roob hauv pes: Hom sib txawv raws li kev noj khoom hierarchy

China's luggage market is undergoing structural transformation. The market size is expected to exceed 320 billion yuan by 2025, with online channels accounting for 38.5%. Segments like smart luggage and eco-friendly materials are growing rapidly. Amid the consumption hierarchy trend, the market presents Tus qauv "Dumbbell-puab" Cov Qauv: Cov hom lag luam thoob ntiaj teb, thiab kev lag luam hauv tsev tau tawg rau hauv kev ua lag luam tog nrog cov tswv yim tus nqi qis.

 

Cov xwm txheej ib txwm:

• Xa-numson, raws li lub ntiaj teb tsheb nqa tsom rau kev ua lag luam mid-}}}}} xyoo, nws nyuaj-tuccases ntawm tmall yog cov nqi feem ntau ntawm 1, {}}}}}}} yuan .

• Eminent Moat Moat los ntawm Kev Ua Si Txoj Kev Lag Luam Tag Nrho Hauv Kev Ua Si Hauv Lub Cev thiab Qib} Huawei Harmonyos) thiab Apple nrhiav tau kuv txoj haujlwm ua haujlwm ua cov ntsiab lus muag, thov rau cov neeg siv kev nrhiav ob qho haujlwm thiab thev naus laus zis hauv lawv txoj kev mus ncig ua haujlwm .

Ii {. Kev Ua Lag Luam Qhov Chaw: Ua haujlwm Anchoring ntawm Kev Xav Tau

1.}} bar scenario-raws segmentation

Hom Khoom Siv Tau Yuav Tsum Tau Txais Los Ntawm Cov Khoom Uas Tshwj Xeeb Cov Khoom Matrices .} Piv Txwv:

Mus ncig ua lag luam: Eminent pib tsoos tsho pem hauv ntej thiab lub tsheb ciav hlau uas ntsiag to kom tau raws li kev xav tau ceev xyuas cov kev xav tau sai; Kev sib txuas ua ke nrog Smartisan Technology los tsim cov cuab yeej siv ua lag luam + rivetless tsim qauv "nyob rau hauv lawv cov khoom siv thauj khoom {}}
Aning Cov Hluas Kev Lom Zem: Kev Tawm Tsam nthuav tawm Z nrog Quirky Aesthetic Tsim Khoom Zoo xws li lub hnab ntim khoom me me, "txhawb nqa los ntawm lub hnab ntim khoom zoo tshaj plaws rau cov tub ntxhais hluas ncig ua si {}}
◦ Sab nraum zoov taug txuj kev nyuaj: Tasning qhia cov dej tsis txaus siab, thaum tseem muaj cov khaub ncaws loj uas haum rau kev txuas mus ntev.

 

2. tus nqi band stratification

◦ Kev Ua Lag Luam Loj: Rimowa (muaj los ntawm Lvmh) cov nqi aluminium ntau dua 10, {Yuan, tswj hwm tus kheej, tswj hwm hom kev pom zoo.
Midn Mid-ntau yam kev ua lag luam: Travere, cia siab rau kev tsim kho " Siv .
Kev ua lag luam loj: Uldum nyob rau sab saum toj 3 hauv Pinduoduo lub nra Ecing-ntawm cov khoom lag luam hauv qab no 200 Kev Lag Luam, thov rau cov neeg pheej yig dua.

III {{. Kev Lag Luam Kev Lag Luam: Dual-Tsav Ntawm Omni-Channel Thiab Digitalization

{{0 {}} Cov ntsiab lus lag luam rov tsim kho cov lus piav qhia

◦ Kev sib txuas lus sib txuas: Ib lub nroog Tracking hom Abandons Farmority cov kws tshaj lij, kev xaiv cov khw muag khoom hauv cheeb tsam "thiab" Riverside Kev Loj Hlob "thiab" Riverside kev loj hlob "thiab" Riverside kev loj hlob "
◦ Tsim Kev Txhawb Nqa: Txuas ntxiv Consolidates hom nqi ntawm "Dopamine Kev Ua Lag Luam Tsis Txaus Siab, thiab muab cov khoom lag luam tam sim no, suav nrog cov khoom lag luam nyob tam sim no, suav nrog cov khoom lag luam nyob tam sim no, nrog rau cov txee rau nkoj tam sim no
◦ technical dab neeg tsim cov khoom lag luam zoo los ntawm kev tsim kom muaj kev sim siab, "tshwj xeeb yog hauv lawv lub plhaub carritive cov ntsiab lus muaj kev cuam tshuam nrog kev ua"

 

2. siv ntawm Omni-Channel network

◦ Online Rhuav: Xiaomi Kev Txom Nyem Ua Tau Cov Neeg Siv Khoom Siv, nrog kev lag luam tshiab ntawm Tech-Savit)
Cov Khoom Siv Offline: Samsonite qhib cov khw muag khoom zoo nkauj zoo li cov neeg tuaj yeem tsim kho cov nqi, tshwj xeeb tshaj yog rau lawv cov khaub ncaws hnav zoo li .
◦ Hla ciam teb nthuav dav rau sab hnub teb Engines thiab kev lag luam ywj pheej, nrog rau lawv cov menyuam yaus nra tsim rau tsev neeg mus ncig ua si {}}

 

3. boss-kev lag luam sib koom tes los txhim kho hwm

◦ Ip Co-bringing: Eminent Pib Cov Khoom Sib Sau Nrog Coca-Cola Ib Leeg Muaj Nrog Cov Khw Muag Khoom Noj Thiab Mus Ncigci
◦ Kev hla dhau-dhau: Eminent cov neeg koom tes nrog cov kua los qhia txog kuv txoj haujlwm thiab tsim kho cov khoom siv ntse, "tshwj xeeb hauv lawv cov ntse nqa khoom ntawm lub thawv rau khaub ncaws site {}}

Iv {. kev tawm tsam thev naus laus zis: qhov leap ntawm kev tsim khoom rau Smart Manufacturing

1. Kev Siv saw Kho Kom Zoo

Cov qauv 3D txo cov nqi ua pov thawj los ntawm 70%, tsis siv neeg cov riam, thiab cov khoom siv ntse kom haum rau kev tswj hwm lub nra
◦ Yooj yim ntau lawm lub tshuab txhawb MTM (ua-rau-ntsuas kev sib tw online thiab saib cov khoom xa tawm ntawm cov tsheb thauj mus los ntawm kev mus ncig ua si

 

2.} Cov Khoom Siv Innovation

◦ Kev Siv Tus Nqi ntawm Rov Ua Haujlwm Polycarbonate (RPC) thiab Marro Cov Khoom Siv Hluav Taws Xob Ntau Tshaj Plaws, kev nqis peev ntawm cov khoom lag luam hauv ib puag ncig thiab lub luag haujlwm me me.
◦ Vegetable-tanned leather, with its unique texture developed through use, becomes a physical annotation of the brand concept of "growing with time," often used in premium hand luggage and cabin suitcases for a timeless appeal.

 

3.} Cov ntse nkag mus

◦ Ntse cov ris tsho sib xyaw ua ke xws li GPS
◦ BlockCee lub tshuab uas muaj peev xwm siv tau ntau tshaj 20% ntawm lub thawv khoom kim heev, tshwj xeeb tshaj yog rau cov khoom siv tawv tawv uas xav tau kev txheeb xyuas cov qhabnias {}}

V . cov nyom thiab cov qauv

1.} cov ntsiab lus uas twb muaj lawm

◦ Kev sib tw los ntawm cov lag luam thoob ntiaj teb: Rimowa ua tiav kev sib tw ntawm lub cim npe, thaum Samsonite Seders thiab nqa ntawm cov thawv thawv thiab nqa ntawm cov thawv thawv .
Yog tias muaj kev tsov rog muaj zog: Kev lag luam dawb-daim ntawv qhia kev ua lag luam tau hais tias yog "OEM FACTORSHREAINS," tshwj xeeb yog rau lawv lub khauj khaum tsis tshua muaj zog {}}
HOILS SM sawigh: Tus nqi ntawm cov khoom siv tawv me me uas tau nce ntxiv, thiab cov kev hloov pauv ib puag ncig, thiab cov khoom siv ib puag ncig.

 

2. Cov Lus Qhia Yav Tom Ntej

◦-kawg breakocharough: Hom High-Domesic Zoo Li Diplomat Internal Tsheb Los Ntawm 27, {} Wuan W
Kev tsim kho cov khoom tawg: Kev hloov pauv tau yooj yim txo tus nqi kev lag luam tus kheej 40%, nrog rau cov menyuam yaus kev ua lag luam thiab nqa khaub ncaws customized ua kom haum rau tus kheej nyiam .
◦ Yooj Yim Hloov: Daim ntawv thov tus nqi ntawm biodegradable cov qauv tsim nyog tsim kev loj hlob tshiab ntawm cov qauv kev loj hlob tshiab ua kom haum rau cov hom phiaj kev loj hlob tshiab

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Tuam Tshoj lub nra kev lag luam tab tom hloov pauv ntawm kev tsim qauv ntawm kev ua tiav ntawm kev ua tiav ntawm kev ua tiav ntawm kev ua tiav Kev nthuav qhia, muab cov khoom siv saw hlau ua tau zoo, thiab thev naus laus zis thev naus laus zis ntawm cov cim hauv ntiaj teb thiab cov e-}}

 

Yav tom ntej, raws li kev txawj ntse, kev tsim kho kom zoo dua qub, tsis muaj kev nkag siab tus neeg siv kev lag luam, lossis ib ntu ntawm kev lag luam .