Qhov kev nyuaj siab thiab cov kev nyuaj ntawm cov khoom tawm ntawm lub tsheb thauj mus ncig ua lag luam

 

Thaum Australia lub nra Brand JUS tau ua tiav 400% kev lag luam Giant Samsonite tau tshaj tawm hauv kev ua lag luam tshaj plaws hauv 2025, kev taug kev ncig ua lag luam sau ib theem tsis muaj kev hloov pauv.

 

Lub ntiaj teb nra kev lag luam loj yuav tsum tau mus txog USD 170.2 billion los ntawm 2025, nrog lub hnab ntim trolley rau ntawm ib qho kev loj hlob ntawm ib xyoos ntawm 12%.

 

Qhov kev ua lag luam zoo li no tau rov kho dua, nrog cov tshiab redutmenting kev lag luam. Kev siv cov hom, cia siab rau lawv cov neeg tau txais kev pab, thiab kev hloov kho tshiab, yog tawg los ntawm kev ua kom sib txawv ntawm cov neeg ua si. Nyob rau tib lub sijhawm, lawv ntsib ntau yam kev cov nyom xws li hom kev lees paub tsis txaus, ua raws cov nqi siab, thiab cov khoom siv tsis khov.

Cov tsav tsheb ntawm kev nce qib: kev thov, khoom siv, thiab chinnational

Cov neeg siv khoom siv niaj hnub no rau lub tsheb nqaj hlau thiab tuav nra tau hloov zuj zus los ntawm kev yooj yim "rau" txuag cov kev daws teeb meem. " Qhov kev hloov pauv no tsim cov kev nkag siab meej rau qhov tshwm sim hom. Cov ntaub ntawv tshawb fawb qhia tias 70% ntawm cov neeg siv lub nra

 

Dawb {- Niskas dab tsi ua haujlwm ua hauj lwm thiab cov kws tshaj lij kev lag luam hauv cov nroog tseem ceeb ua cov neeg siv khoom, muaj kev suav nyiaj rau 40%.

Is Nrias teb DTC Hom icon tau ua qhov no, thiab tsis pub dhau ib xyoo, nrog tsuas yog 10 tus menyuam, nws tau txais USD 1.2 lab hauv cov nyom nyiaj. Nws cov khoom lag luam luv nqi ntawm $ 47- $ 120 zoo kawg nkaus haum cov neeg siv khoom 'dual kev caum qab ntawm "nqi ua haujlwm + tsim."

 

Tuam Tshoj kim lub nra cov kev xav rau cov niam txiv - tus me nyuam mus ncig saib thiab kawm tiav. Kev muag khoom ntawm mult-}}}}}}}}}} {6- kev tsim kho tshiab.

 

Cov khoom siv cov khoom siv tau tso cai tawm los teb cov kev hloov pauv sai rau kev ua lag luam hloov pauv, hauv qhov sib piv rau qhov tsis sib xws ntawm cov neeg loj. Samsonite, piv txwv li txo nws lub {{1% rau kev sib tsoo los ntawm Nyab Laj thiab Mexico, tseem tsis tau npaj txhij ua tus nqi overruns. Cov hom pib tawm, txawm li cas los xij, tau tawg dhau nrog sib dua - khoom muaj cov qauv cuab yeej.

 

Tuam Tshoj hom nra muaj siab kawg siab kawg siab kawg yog kev sib raug zoo nyob rau hauv lub tsev lag luam tob tob nthuav dav box subdivision khiav. Thaum lub sijhawm tmall super qeb hnub, nws cov kev ua lag luam ntim nce los ntawm 140%-}}}}}}

Qhov sawv ntawm e {{{{0} Kev Lag Luam tau hloov pauv tau cov toj roob hauv qab ua lag luam, muab cov khoom lag luam sib tw los overtaking ib txwm overtaking kev sib tw. Xyoo 2024, Tuam Tshoj cov kev lag luam online tau mus txog USD 12.46 nphom, ze li 60% ntawm tag nrho kev ua lag luam, thiab yuav tsum nce rau USD 17,51 billion los ntawm 2029.

 

Qhov kev tawm tsam channel no tau txhawb nqa cov hom ntawv tshaj tawm ntawm Tmall's Track Element Kev Loj Hlob tab sis kuj txhawb nqa hom nrhiav cua sov. Tsis zoo li cov khoom siv ib txwm muaj nyob ntawm tus nqi muag khoom lag luam zoo nkauj + cov ntsiab lus sib txuas lus zoo li xiahongshu thiab tiktok kom tau txais kev lees paub sai sai. Lub teeb yuag no cov txheej txheem channel nyuaj no txo ​​cov nqi ntawm cov neeg siv khoom.

Loj hlob qhov mob: mult - qhov seem taug kev hauv kev nthuav dav

Txawm tias muaj kev loj hlob sai, cov khoom tawm tshwm sim tseem lag deb dua tom qab cov neeg loj heev hauv khw. Xyoo 2024, cov hom phiaj thoob ntiaj teb zoo li Samsonite tuav 35% ntawm Tuam Tshoj lub hnab trolley lub hnab ua lag luam, thaum tawm tshiab cov hom lag luam sau tau tsawg dua 5%. Tom qab cov kab mob no yog cov qauv hluav taws xob rau kev faib cov npe nrov tau ua lub npe nrov rau kev ua lub npe nrov rau kev ua kom muaj kev cuam tshuam rau kev cuam tshuam.

 

For instance, the smart bag luggage brand Rokuze, though it attracted young consumers with technological innovation, still struggled to compete in mainstream recognition against high-end players like Tumi. Qhov tseem ceeb no ntev - sij hawm sib tw ntawm hom {}}} tsev rau cov neeg tuaj tshiab.

 

Muab cov tshuaj saw ruaj khov thiab tswj tus nqi yog qhov loj bottlenecks thaum nthuav dav. Hloov pauv nyob rau hauv raw cov ntaub ntawv nqi nce siab ntawm me me thiab nruab nrab {1} {1} {1} {1} {{1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {} {1} {1} {1} {} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1} {1}-. Lub saws me nyuam ntawm - cov ntaub ntawv ua phooj ywg, thiab cov khoom lag luam ntawm {{} {} Qhov kev ntsuam xyuas no nthuav tawm hom 'kev tswj hwm lub peev xwm kev tswj hwm lub peev xwm.

 

Lub caij no, kev ua raws li kev txwv rau hauv kev lag luam thoob ntiaj teb ua kev lag luam ntau dua qhov pib. EU txoj kev cai mus cuag tam sim no txwv 247 cov khoom muaj kev phom sij, yuav tsum tau cov tuam txhab ua tiav cov khoom ua tiav cov khoom siv ua tiav. Asmeskas cov cai khi cov cai ua ke ntxiv cov nqi phom phom.

Txoj Kev Ncaj Ncees: Lub Tsev Sib Tw Sib Tw

Nyob rau hauv kev ua lag luam uas yeej los ntawm cov neeg loj, tus yuam sij rau kev muaj sia nyob rau kev tawm tsam cov lus dag ntawm kev cog qoob loo "me me tab sis muaj zog" sib txawv. Australia lub Xya Hli yog tus sawv cev: Los ntawm pab txhawb nqa Australian cov neeg sawv cev hauv Paris, nws tau nrawm nrawm thoob ntiaj teb kev tsim kho tshiab. Nws cov khaub ncaws hnav ua tiav cov khoom siv me me thiab lub zog ua kom muaj zog ua rau muaj kev txhim kho txhua xyoo USD 200 lab.

 

Qhov kev sib xyaw ntawm "kev ua kis las ua si + thev naus laus zis tshiab" pab cov hom teeb meem tsim cov koomhaum txawv los ntawm cov neeg loj heev. Hom Kev Lag Luam Zoo Li 90 Cov Ntsiab Lus thiab Tuam Tshoj Lub Log Tsheb Hom Kev Tawm Tsam, xws li Cov Khoom Siv Innove thiab Durability Tsim Rau Cov Neeg Suav. Qhov no precise lub hom phiaj muab nqi zog rau lawv tus nqi hluav taws xob hauv niche lag luam.

 

Cov peev txheej digital tau dhau los ua cov cuab yeej tseem ceeb rau kev txo cov nqi thiab txhim kho kev ua tau zoo. Los ntawm e - lag luam platform Analytics, Tmall's Cov Neeg Siv Khoom Siv Trolley "surged tshaj 300%, ncaj qha rau kev hloov kho ntau ntxiv. Ntawm cov khoom siv xa sab nraud, cov tshuab ntse txuag 30% nyob rau hauv cov khoom pov tseg, thaum muaj 3D luam tawm nce cov nqi siv los ntawm 70% mus rau 90%. Cov thev naus laus zis tsuas yog tsis txo tus nqi tab sis kuj pab tau me me {12}-ratch yooj yim ntau lawm, ntau hom lus teb kom sai rau kev thov.

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Kev hloov ntawm cov rog qub thiab tshiab hauv kev ua lag luam khaub ncaws mus ncig ua lag luam nyob deb. Raws li lub tuam tsev hauv ntiaj teb nthuav mus rau pua pua lab, cov khoom siv uas muaj cov khoom siv uas tsis muaj kev cuam tshuam nrog cov khoom lag luam ntse

 

Hom muaj peev xwm ntawm kev ua haujlwm thev naus laus zis, cov haujlwm digital, thiab kev coj ua kom ruaj khov yuav ruaj ntseg qhov chaw ua haujlwm ruaj hauv khw. Raws li tau pov thawj los ntawm sawv ntawm Lub Xya Hli thiab Icon, hauv kev hloov pauv, agility incise muaj teeb meem ntau dua li keeb kwm kev ua keeb kwm. Lub neej yav tom ntej ntawm lub nra kev lag luam yuav yog cov uas paub txog niaj hnub cov neeg taug kev lub hnab, lossis tam sim ntawd nqa lub hnab nqa khoom, lossis qib siab ntse uas rov ua kom yooj yim.