Sawv Rov Los Thiab Kev tshoov siab ntawm kev taug kev ncig mus ncig teb chaws hom

Sawv Rov Los Thiab Kev tshoov siab ntawm kev taug kev ncig mus ncig teb chaws hom

 

Hauv Giddag mus ncig lub tsheb thauj khoom, cov neeg loj heev tau ntsib cov khoom lag luam zoo li Samson. Qhov kev sib piv stark no qhia tau tias muaj kev lag luam hloov tshiab. Sawv cev los ntawm hom zoo li tam sim ntawd, 90Fen, thiab cov cai tswj kev lag luam ntawm kev ua lag luam, digital nkag mus sib tshuam ua ke, thiab ecosystem kev sib koom tes. Kab lus no yuav sim ua kom pom kev nce siab ntawm cov hom thiab rho tawm lawv cov kev paub tiav thiab kev lag luam kev tshoov siab.

 

Cov Khoom Lag Luam Kev Lag Luam: Qhia cov neeg siv cov ntsiab lus mob

 

Qhov kev sib tawg ntawm cov cim tshwm sim feem ntau pib nrog kev nkag siab tob ntawm cov neeg siv kev xav tau. Xyoo 2015, tus tsim ntawm kev ua lag luam mob: Tsoos Lugbers yog kim nrog cov nta tsis zoo lossis pheej yig nrog cov tsis muaj txiaj ntsig. Lawv tom qab ntawd tsim lawv thawj lub hnab uas muaj log nrog lub log ua kom muaj lub teeb tsa ua lag luam, txhaws cov khoom lag luam uas muaj ib nrab ntawm $ 225. Cov khoom no raug muag 50,000 units nyob rau hauv nws thawj xyoo, nrog kev muag khoom tshaj $ 12 lab, ua pov thawj lub peev xwm ua lag luam ntawm kev ua haujlwm tshiab. Tus yuam sij rau nws txoj kev vam meej tau ua tiav lub txhab nyiaj fais fab, kev mus ncig ua si, daws cov teeb meem trolley, daws cov teeb meem kev them nyiaj ntawm cov chaw nres tsheb. Qhov no "me me tab sis meej" txhim kho ntau dua nrog cov neeg siv khoom dua li kev txhim kho kev hloov pauv.

 

Hom Kev Lag Luam Zoo Li 90Fen thiab Mus Travere (Tuam Tshoj Cov Khaub Ncaws Ntaus Lawv tau qhia txog lub tsho khuam kev siv German Bayer lub zog ntawm 2.8kg Qhov kev hnav ris tsho no ua rau muaj kev xav tau ntawm cov kev xav tau ntawm kev lag luam muag khoom thiab luv - mus ncig tebchaws. Qhov ceev ntawm cov khoom nws tau los ua cov kev sib tw tau zoo, nrog 90Fen thiab nrawm dua li 6-12 lub hlis hloov tshiab ntawm cov hom tshuaj ib txwm muaj.

 

Cov khoom siv cov khoom siv yog lwm qhov ntev ntawm cov khoom lag luam tshiab. Nrog rau kev paub txog ib puag ncig ib puag ncig, lub hnab mus ncig uas muaj log cov roj polyester ntawm 41.3%, siab dua li kev lag luam nruab nrab ntawm 27.8%. Cov hom ntawv tshwm sim tau ntse heev los ntawm kev coj tus qauv no. Miskas hom Paravel's series ntawm polycarbonate nra ua los ntawm 100 siv cov hwj yas yas sai tau dhau los ua ib qho kis tau. Lub Greenwich series los ntawm cov lag luam hom Veleger siv 100% siv nws cov khoom siv carbon thiab tau muab pov thawj nrog German liab Dot tsim qauv khoom plig. Cov kev coj ua no qhia tias - tus phooj ywg tau hloov los ntawm lub tswv yim ua lag luam mus rau tus neeg yuav khoom siv tiag tiag. Hauv 2025, kev lag luam sib koom lub hnab siv cov khoom siv ua tau siv tau nce txog 25% thiab yuav tsum nce ntxiv rau 45% los ntawm 2030.

 

Daim ntawv thov ntawm cov thev naus laus zis qhia tau qhov kev nkag mus maj mam. Kev ua haujlwm ntse ntse xws li GPS mus txog qhovtwg (38% kev nkag mus (62%) tau dhau los ua cov haujlwm siab zoo li AI lub kaw lus kev tswj hwm cov tshuab. Nws yog tsim nyog ceeb toom tias cov ntse nta ntawm cov khoom siv hluav taws xob tawm tsis yog qhov xwm txheej tseem ceeb, thiab tsis muaj nqi ntxiv vim muaj cov haujlwm tsis muaj nuj nqis. Piv txwv li, ib lub thawv ntse tsom rau cov yeeb yam no.

DTC qauv: rov kho dua cov nqi xa khoom

 

Qhov ncaj qha - {- Tus Neeg Siv Khoom (DTC) Tus Qauv Lag Luam Tseem Ceeb Rau Qhov Tawm Tsam. Txav tag nrho tso tseg tso cai faib cov ntaub ntawv tso cai, ncav cuag cov neeg siv ncaj qha los ntawm nws lub vev xaib raug cai thiab kev tshaj tawm. Qhov no compressed channel cov nqi ntawm 30-40% rau hom tshuaj ib txwm muaj tsawg dua 15%. Cov qauv no tsis yog txo tus nqi zaum kawg xwb tab sis kuj tsim cov ntaub ntawv muaj nqis uas tau pom zoo cov tshuab. Khiav tawm nws tus qauv tsim raws cov neeg siv cov lus qhia tsuas yog ob lub hlis tom qab ua rau cov log thawj zaug ntau tshaj 20 zaug. Los ntawm 2019, nws cov nyiaj DTC DTC Revenue tseem nyob ntawm 100%, txhawb kev tsim nyog ntawm $ 1.4 nphom.

 

Cov khoom lag luam hauv tsev tau tshawb pom ib cheeb tsam DTC nyob hauv "social e - Kev Lag Luam + Ntsiab Lus Kev Lag Luam + Ntsiab Lus Kev Lag Luam + Ntsiab Lus Kev Lag Luam." 90Fen thiab travere zoo tshaj plaws nqa ntawm lub nra cov lag luam travere) siv cov ntaub ntawv uas yog cov khoom siv ntawm " Cov nqi hluav taws xob nthuav dav feem ntau tswj lawv cov nuj nqis lag luam rau ib puag ncig 20% ​​ntawm cov nyiaj tau los ntawm cov khoom sib txuas lus 40%.

 

Kev tsim tsa ntawm cov tswv cuab kev ua tswv cuab txhawb cov neeg siv lub siab. Tam sim no yog "100 {{{{{{{}} hnub mus sib hais + Lub neej lav" Pab Cuam Tshuam "}} lub sij hawm yuav khoom. Nws cov zej zog online "tsis tu ncua tshaj tawm cov khoom siv Xiaomi, ua rau cov neeg ua haujlwm hauv txoj kev ua neej nyob, ua haujlwm ntawm cov kev lag luam hauv thaj chaw Ecosystem tsuas yog 1/3 ntawm kev lag luam nruab nrab. Cov ntaub ntawv qhia tau tias hom hom DTC muaj tus siv lub neej lub neej (LTV) uas yog 40% yog qhov kom zoo dua ntawm tus qauv muag khoom ncaj qha rau cov khoom siv cov neeg siv khoom.

 

Cov khoom siv tsis txaus ntseeg txhawb cov lus teb ceev ceev ntawm DTC qauv. Lub Pinghu lub thawv lag luam Industrial Park hauv Zhejiang lub xeev sib tham 65% ntawm lub teb chaws lub tsheb xa khoom, tso cai rau 90fen kom luv luv ntawm 15 hnub, 50% luv dua cov qauv kev lag luam. Khiav kev sib koom tes ntau lawm yooj yim nrog cov neeg Esxias Sab Hnub Tuaj Qhov no "me me {{- batch, sai {12} Tshaj tawm cov khoom lag luam kom raug cov khoom lag luam kom ceev ceev nyiaj tau nce ntxiv txog 18% hauv 2025.

 

Kev sib tshuam ecosystem: Ntau {{{{} qhov chaw muaj peev xwm siv tau muaj txiaj ntsig

 

Kev faib ua haujlwm tshwj xeeb ntawm kev ua haujlwm hauv cov pawg hauv cheeb tsam muaj kev pab ntxiv rau lwm lub ecosystem. Industrial belts like Shiling in Guangdong and Baigou in Hebei, with their full-chain support for "raw material supply - component production - finished product assembly," enable emerging brands to focus on high-value-added links like design and marketing. Lub Baigou lub nra Muaj tsim cov kev lag luam saw tiav tag nrog kev lag luam txhua yam tsim nyog sau txhua cov ntaub ntawv hauv 24 teev. Qhov no muaj cov nyhuv agglomeration ua rau tus nqi - ua tau zoo ntawm cov khoom lag luam hauv zos nyuaj kom rov ua haujlwm hauv zos nyuaj. Xyoo 2025, Yangtze Rivel txoj siv sia thiab cov hlaws Dej txoj siv sia ua haujlwm pab 85% ntawm lub teb chaws lub tsheb muaj peev xwm siv tau, nrog cov cim kev tsim tawm rau 38% ntawm nws.

 

Hla -} Kev sib koom tes kev lag luam muaj cov khoom thov khoom lag luam nthuav dav. Tam sim no lub co {{2} Breaded Kev sib koom tes nrog kev ua yeeb yam zoo nkauj lub hnab ntim khoom ntawm lub thawv rau khaub ncaws nrog qhov ntau thiab tsawg ntawm cov khoom lag luam zoo nkauj. Qhov scene {- bied bank boed bi}}} branding ua rau cov khoom lag luam ntawm 25%. Cov ntaub ntawv qhia tau hais tias kev siv tus ntoo khaub lig-

 

Txoj Cai Rividend muab kev txhawb nqa sab nraud rau cov vaj ecosystem. Tuam Tshoj tus "14 {{- xyoo phiaj xwm" suav nrog cov ntsiab lus Lugnade catalog, muab ib qho 20% pab nyiaj rau kev tsim nyog R & D cov haujlwm. Kev siv ntawm RCEP pom zoo txo ​​cov ntawv twv zoo li 90Fen exporting rau Nyiv los ntawm 8% mus rau 6% rau 6.5%. Hauv thawj peb lub hlis ntawm 2024 ib leeg, Huadu cov kev lis kev cai muab cov kev pabcuam se ntawm ntau dua 19 lab yuan rau lub nra cov tuam txhab export. Txoj cai txhawb nqa cov teeb meem qis rau kev pib ua haujlwm thoob ntiaj teb hauv kev ua lag luam hauv 2025 thiab ua ib txoj hauv kev hauv cheeb tsam rau cov hom neeg hauv ntiaj teb.

 

Kev lag luam insights thiab yav tom ntej tiam sis

 

Lub nce kev mus ncig ua si qhia txog kev tsiv teb tsaws ntawm kev tsiv teb tsaws chaw "kev cuam tshuam los ntawm kev lag luam electronics rau kev tsim khoom lag luam. Lawv txoj kev vam meej tuaj yeem muab cov peev txheej ntawm cov neeg siv khoom lag luam kev txiav txim siab tus nqi tsim txiaj, thiab kev ua haujlwm ntawm cov khoom lag luam kev txhim kho thiab kev pheej hmoo siab. Lub synergy ntawm peb lub peev xwm tso tawm cov hom lag luam los tsim txoj haujlwm ua lag luam hauv ob peb xyoos uas tau coj cov hom ib txwm muaj ntau caum xyoo los tsim.

 

Kev sib tw yav tom ntej yuav tsom rau kev sib tw sib txawv: Ntawm cov thev naus laus zis pem hauv ntej, cov yam ntxwv ntse yuav hloov kho cov qauv xaiv los ntawm cov kev paub tseem ceeb. It is estimated that by 2030, a smart bag luggage with an AI luggage management system will occupy 45% of the high-end market. Hauv kev ua haujlwm ruaj khov, kev sib npaug ntawm cov khoom siv tau ua dua tshiab yuav nce li ntawm 2325 txog 45% hauv 2030, thiab cov lej xov tooj ntawm cov pa roj hmab yuav dhau los ua qhov yuav tsum tau ua. Nyob rau hauv cov nqe lus ntawm channel, nyob streaming e- Kev Lag Luam thiab virtual sim ing {}} Kev Muag Khoom Ntxiv Mus Ntau Tshaj 40% Ntawm Lub Thawv Muag 2030.

 

Rau cov hom ib txwm muaj, sawv ntawm cov rog tawm los yog ob qho kev sib tw thiab lub sijhawm rau kev hloov pauv. Giants zoo li Samsonite tau pib txais yuav cov qauv DTC kom ze rau 40% hauv 2024, tab sis cov kev hloov pauv tseem lag luam hauv internet- ib txwm hom. Rau cov neeg tuaj yeem nkag, qhov 8.6% nruab nrab txhua xyoo lub nra kev lag luam thiab 61% Hom Kev Tsim Nyog Ib puag ncig zoo. Txawm li cas los xij, lawv yuav tsum tau ceev faj txog cov nqi tsheb loj; Qhov nruab nrab tus nqi tau txais tus nqi rau cov nra ntawm 2025 tau nce los ntawm 2121, ua tus qauv sib npaug ntawm cov tsheb sib npaug.

 

Lub nce kev mus ncig ua si lub nra tsis muaj kev sib tsoo tab sis cov txiaj ntsig tsis tau ntawm kev siv cov hloov tshiab, thiab muab cov saw hlau tshiab. Nyob rau hauv lub hnub nyoog ntawm kev paub kev lag luam, qhov chaw tsim kho kom raug kev tsim khoom yog nyob deb ntawm sab sab. Cov khoom lag luam uas tuaj yeem hloov cov neeg siv kev nkag siab rau cov khoom lag luam tshiab, thiab hloov chaw ua haujlwm muaj txiaj ntsig rau tus nqi kev sib tw, thiab hloov cov nqi kev sib tw, thiab hloov cov khoom zoo nkauj tus nqi yuav yeej thaum yav tom ntej hauv kev lag luam no. Zaj dab neeg ntawm lub teeb thawv yog qhov tseem ceeb txog kev rov ua qhov tsis muaj peev xwm ntawm cov khoom lag luam ib txwm muaj nrog lub tswv yim tshiab.